Chris Haworth
SFMC product lead
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About
As Global Product Lead for Salesforce Marketing Cloud (SFMC) at JPMorgan, I oversee the strategic direction for marketing automation and optimization within the Marketing Experience team.
I collaborate closely with cross-functional stakeholders to develop and execute marketing strategies, leveraging personalization to enhance investor engagement and drive increased flows within Asset Management.
In addition, I lead the technical and operations teams in delivering the global SFMC roadmap, ensuring seamless implementation and alignment with business goals
Experience
As Global Product Lead for Salesforce Marketing Cloud (SFMC) at JPMorgan, I oversee the strategic direction for marketing automation and optimization within the Marketing Experience team.
I collaborate closely with cross-functional stakeholders to develop and execute marketing strategies, leveraging personalization to enhance investor engagement and drive increased flows within Asset Management.
In addition, I lead the technical and operations teams in delivering the global SFMC roadmap, ensuring seamless implementation and alignment with business goals
Education
BA hons Graphic Art - John Moores Uni
