Florence Rowland

A senior production leader with branded content, social media, TV and marketing agency experience.

Strong editorial skills and a solid track record for successfully developing engaging content for global brands and major broadcasters.

Versed in all phases of production with the ability to manage teams and projects with confidence, from development to shoot, edit and delivery.

I’m Florence Rowland, a Senior Production Lead with extensive experience in digital content and branded campaigns. I specialise in leading teams in the production of premium, platform-first content that communicates brand messages with clarity and impact.

I am driven by a passion for helping brands create content with value - be that entertaining, informative or relatable, and my enthusiasm for the digital space is evident in the energy and work ethic I bring to every project I undertake, and every team I lead.

My background spans a wide range of sectors and Fortune 500 company clients, from food and beverage (Starbucks, Lidl, Baileys, Constellation Brands, Arla) to business, pharma and banking (BCG, PwC, Merck, Standard Chartered). I have produced award winning branded content in the food space and led the production of animation as well as live action video projects.

Highly organised with strong editorial skills, I am as comfortable shaping the creative as I am with client-facing project management roles - managing complex production schedules, and overseeing budgets of all sizes.

In short, I bring a mix of editorial and organisational skills needed to oversee high quality content production end to end, from from pitch deck to final edit.

University of Nottingham - Bachelors Degree: History of Art - First Class BA Hons

Recent industry training: Sony FS7 camera, BECTU Production Health & Safety,

First Aid Trained (2024)