Chris Kilbride

Data-driven marketing and analytics specialist with over 5 years of experience scaling organic growth and web traffic. Proven track record of turning complex datasets into clear, actionable business strategies that lift conversions and brand visibility. Expert at bridging the gap between technical search execution and commercial marketing goals. Skilled at using GA4, Semrush, and Search Console to fix performance bottlenecks and improve marketing ROI.

Senior SEO & Data Strategist at Milton Garden Products (2026-04 – Present)

• Led a complete technical and creative SEO overhaul, lifting platform crawl health and search indexing scores from 70% to 96% in 21 days.
• Ran deep-dive competitor research and search-intent analyses, grouping hundreds of high-value terms into a structured taxonomy that boosted commercial conversions.
• Managed the brand's backlink ecosystem, auditing referral profiles via Semrush to protect domain health and secure valuable digital partnerships.
• Built automated Python scripts to clean and optimise thousands of e-commerce product listings, directly improving search visibility and product presentation.
• Analysed multi-channel customer journeys in GA4, using conversion tracking logs to remove site friction and cut bounce rates.

Senior SEO & Data Strategist at Bullen Healthcare (2025-09 – 2026-03)

• Monitored organic audience behaviors, search patterns, and traffic channels in a highly secure, regulated medical market.
• Turned complex tracking data into clear, plain-English spreadsheets and interactive dashboards for executive team reviews.
• Maintained full compliance with data protection laws and strict information governance standards across all digital assets.

Digital Content Creator & Technical SEO Analyst at Yell (2021-01 – 2025-05)

• Managed comprehensive digital marketing audits and on-page setups for over 100 client sites to boost online reach.
• Created scalable content frameworks and keyword strategies that aligned brand messaging with actual user search behaviour.
• Evaluated website performance and backlink profiles, mapping out redirect chains to protect traffic and authority during major site migrations.
• Ran marketing project pipelines between engineering and commercial teams, turning loose customer requests into clear, practical blueprints under tight deadlines.

Administrative Assistant & Data Entry Specialist at QuickBooks Company (Concentrix) (2021-11 – 2022-01)

• Handled high-volume financial data migrations into accounting ledgers with zero errors, using custom Excel automation to speed up audits.

Data Operations & Platform Specialist at QuickBooks Company (Sensee for Bupa, NHS, Wincanton) (2012-08 – 2021-01)

• Tracked and fixed technical platform issues within tight SLA timeframes using Zendesk CRM databases.
• Followed strict data protection rules while running secure database lookups and auditing customer profiles.

Certificate in Fundamentals of Digital Marketing – Google Digital Garage (2025-05 – 2025-05)

Bachelors Degree in Film Production Technology – Staffordshire University (2007-09 – 2011-06)

A Level in Media Studies (C), Film Studies (C), Classical Civilisation (E); AS Levels: Geography (E), General Studies (E) – Stoke-on-Trent Sixth Form College (2003-09 – 2007-06)

GCSEs in English Language (C), English Literature (C), Maths (C), Science Double Award (CC), GNVQ ICT – Pass (equivalent to four GCSEs at Grade C) – Brownhills High School (1998-09 – 2003-06)