
Chris Simpson
Managing Director
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About
EOT Chair and Independent Trustee at several businesses £2m - £40m turnover. Non Exec Director Flint Technology Services – Nov 24 - present Assisted over 200 business owners delivering strategic reviews and paths to exit.
Experience
Managing Director at Going Long Consulting Ltd (2012-10 – Present)
- EOT Chair and Independent Trustee at several businesses £2m - £40m turnover.
- Non Exec Director Flint Technology Services – Nov 24 - present
- Assisted over 200 business owners delivering strategic reviews and paths to exit.
- Common sectors covered are Construction, Manufacturing, Professional Services
- Keynote speaker at EOA Conference 2024 and speaker at 2025 and 2026 EOA conference.
Board Chair (Sep 2022-Sep 2025); NED (Sep 2016-Sep 2025) at Worthing Homes (2016-09 – 2025-09)
- Served on Board and Audit and Remuneration committee for this highly regarded £30m t/o Housing (G1,V1/2) Association (IDA 2018 and 2021) with 4800 homes on the south coast.
- Upgraded overall governance and board quality and diversity.
- Significantly improved resident engagement as chair.
- Appointed Chair of Development Committee Nov 2017, Board Chair 2022.
- Member of four-person Treasury sub-committee restructuring £200m loans book.
Associate Lecturer (part time) at Open University (2019-09 – Present)
- Deliver business and management programmes on degree courses and apprenticeships
- Fellow of HEA 2021
UK CEO Netbooster Group at Netbooster Group (2012-01 – 2012-07)
Online Marketing agencies. Netbooster SA Fees 2011 >100m Euros, 550 staff in eleven markets one of the largest international independent digital agencies.
- Managed integration of Guava / TD Search agencies into Netbooster UK.
- >£5m of UK billed fees, although 25% of this work international
- Retained all top 10 clients from both agencies 8 months from transaction e.g. RBS, Argos, Net-A-Porter, Tempur, Confused, Interflora (A transaction bonus stipulation)
VP Search at Tradedoubler Group (2009-01 – 2011-12)
Swedish Listed Marketing Business. Tradedoubler AB Gross profit of 626MSEK 2011 Largest affiliate business in Europe 480 staff in 19 markets.
- Managed sale of business and extraction from parent group with CEO / CFO
- Report of Group CEO, Management Board of company (managed 20% of group staff)
- Created 19 market footprint in 9 months exceeding target of 12 months.
Managing Director at The Searchworks (2008-01 – 2009-01)
Part of Tradedoubler Group
- Full P&L responsibility for agency with >£400m billings and 85 staff in 5 countries
- The business was Google’s largest single customer in Europe in 2008
- Delivered expansion of SEO from <3% of business to 10% in one year
- Delivered overall EBIT target 2008 of £5M
Interim Commercial Director at Probability plc (2006-03 – 2007-02)
Mobile casino operator
- Transformed business from white label to own brand 0-75% in 8 months
- Created ‘Lady Lucks’ brand and ran successful television campaign for under £25k
General Mgr. Offshore Services at Capita Plc (2005-07 – 2006-02)
FTSE 100 Business Process Outsourcing. Report to plc Board Director.
- Sold and delivered transition of BBC television licensing project (100 seats) £2m p.a.
- Member of bids teams for significant consulting and offshoring bids eg Met Police, Prudential, Home Office.
- Built UK and Indian Senior Management team working 30/70 UK/India
Managing Director at Ipoints Ltd (2001-12 – 2003-07)
- Full P&L responsibility for a £2M Turnover company, 24 staff
- Returned the business to cash positive trading and secured offers and eventual buyer.
European Sales Director and Global VP licensing at BEENZ.COM (2000-01 – 2001-09)
- Reported Directly to CEO in US, 16 direct reports in sales and technology roles.
Commercial Director at British Airways AIR MILES (1995-03 – 2000-01)
- Managing Director direct report, controlling annual business unit budget (£40m sales)
- Controlled £1.5M marketing budget and sold largest ever B2B contract of £5m (Bass plc)
Lubricant Sales Manager Scotland and Retail Fuels Northern Ireland at Texaco Ltd (1991 – 1995)
- Won chairman’s award (worldwide) for dealer development work in Northern Ireland
Graduate Scheme at Shell UK Oil (1989 – 1991)
Production Management
- Managed 45 staff on shift at new £50m investment Lubricants plant
Education
BEng in Chemical Engineering with Minerals Engineering – The University of Birmingham (1989)
BA in Modern Languages – The Open University (2015)
MA in English – The Open University (2018)
MEd in linguistics – The Open University (2020)
Postgraduate Certificate in Finance – The Open University (2024 – 2025)
