Commercial Management
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I am a highly driven outgoing individual who brings a broad spectrum of senior commercial management experience. I have worked in senior roles encompassing the sales, revenue management, marketing, digital and financial arenas. I have exceptional leadership, analytical, interpersonal and negotiating skills and have a proven track record of mentoring and developing talent.
I am highly experienced in leading change management and I also possess strong communication skills, alongside a vast experience of presenting at senior board level.
LorEau Aviation Group| May'21-Current |Partner | Abu Dhabi
Develop the Strategic Vision, Manage P&L, Operations & Commercial Activities for LorEau Aviation Group/AeroGulf Joint Venture
NDT & BSI support services to Airlines, Operators & MRO’s
Key Customers, Air France/KLM, Safran, Bombardier, DC Aviation, Kuwait Airways, Royal Jet, Maldivian, National Airlines, Air Atlanta & Jet Aviation
Etihad Airways| Sep'12-May'21|Abu Dhabi
Nov'19-May'21 | Head of Commercial Sales
Jul'18-Oct'19 |Senior Manager Commercial Strategy & Planning|
Feb'15-Jun'18 |Senior Manager Global Corporate & Agency Sales|
Dec'13-Feb'15 |Regional Pricing Manager APAC |
Sep'12-Dec'13 |Pricing Manager SE Asia|
Managed Global Sales, Sales Strategy, Ancillaries, Digital & Operations Teams
Global Commercial Dealing with Etihad’s Global Agency Partners including Amex, CWT, BCD, Flight Centre & Global OTA's
Created and managed Etihad’s SME program Business Connect
Responsible for Etihad's Pricing Strategy throughout APAC Region
Worked with Etihad's Airline Partners to create the Joint Pricing/Dealing Models
BD Network | Dec'11 –Mar'12 |Digital Commercial Director
Working with Nintendo, Coca Cola, Cineworld, Peugeot & Virgin Media
Manage Operation and P&L of 56-person digital team
Click Tag | Aug'09 –Dec'11|Commercial Director
Working with Toys 'R' Us, Best Western, Norwegian Cruise Lines, ITV & De Vere Hotels
Right market positioning of the company & managing the P&L setting the products/services mix, conceptualizing new business opportunities for the company, reviewing & monitoring marketing and sales plans. Directing market assessments, surveys, trends analysis and competitor’s intelligence
Touchdown | May'06 –Aug'09|Commercial Director
Guide and develop commercial activities of the company: marketing, sales and after sales.
Key clients included MasterCard, Norwegian Cruise Lines and Hewlett Packard
American Airlines| Jun'90 – May'06|
Mar'04 –May'06 | Head of UK Leisure Sales |
Jan'02 –Mar'04 | Head of European Partnerships |
Nov'96 –Jan'02 | Head of UK Sales Planning|
Jul'95 –Nov'96 | Pricing & Yield Analyst |
Jun'90 –June'95 | Finance Analyst—>Reservation Supervisor
Responsible for $450 million in Leisure Revenue
Managed Pricing & Inventory for 5 Key European Markets
Created and developed innovative partnerships with brands such as The Times, Warner Brothers, Columbia Pictures, Pioneer, AirMiles, Vodafone and MasterCard we quickly grew revenues to $5.2m in the first year at AA
BTEC National Diploma in Business & Finance
