Digital Marketing Project Coordinator
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A professional email marketing specialist with 6 years’ active experience with a BA (Hons) in Marketing awarded by Liverpool John Moores University. Highly experienced in managing CRM platforms, developing and creating email marketing campaigns for both existing and new clients, as well as global brands, including Helly Hansen.
In my current role at Helly Hansen, a leading outdoor sports brand, my duties are to grow the company’s global community. I am responsible for building strong relationships amongst existing customers, helping to nurture authentic relationships with ski, sailing and outdoor audiences through the clients existing digital channels.
More specifically, I coordinate and execute multi-brand email marketing programs. I assist with email segmentation to ensure cross-channel execution with a long-term view of integrating channel flows. Additionally, I project manage marketing campaigns - ensuring necessary marketing assets and data are available for cross-campaign execution (email, social & other digital channels) by liaising with stakeholders and maintaining internal trackers.
University 2012-2015 Liverpool John Moores University (BA Hons) Marketing