Melissa Keen

Hi, I'm Melissa!

I’m a Senior Content Marketer with over 10 years of experience in online content creation and strategy, with particular expertise in organic inbound marketing.

I specialise in creating effective content strategies that help brands stand out online, drive growth, and build strong digital presences. My expertise spans B2C and B2B industries, with a specialism in health, beauty, fitness, and wellbeing, alongside experience in manufacturing, travel, education, gaming, executive search, and pet care. I’ve worked with clients globally, including in France, Spain, Turkey, Germany, Australia, and America.

Companies can find it impossible to cut through the noise. But one thing I’ve learned is this: PEOPLE BUY PEOPLE! And that’s where I come in; I help companies to connect with and grow their audiences by refining their core messages and creating content that actually resonates with them.

Some of my achievements include:

• Helped a client rank #1 on Google for multiple key terms
• Tripled website traffic in 6 months
• Boosted social media followers by 1000% in 3 months
• Created brand guidelines for cohesive, recognisable identities
• Drove a 15% increase in engagement with targeted strategies
• Achieved a 60% lead generation boost through local search optimisation
• Produced a viral TikTok video with 45K impressions in a week

I’m experienced in strategy development, SEO, social media, email marketing, influencer and celebrity outreach, and PR.

I have 10 years in content writing and marketing positions, with an equal split of both B2C and B2B experience. I specialise in health, beauty, fitness, and wellbeing, but also have experience in manufacturing, travel, education, executive search, and pet care. I’ve worked with clients globally, including in France, Spain, Turkey, Germany, Australia, and America.

I’m experienced in strategy development, SEO, social media, email marketing, influencer and celebrity outreach, and PR.

BA Hons in Broadcast Media and Media Writing