Claire Earl

Commercially driven Head of Operations with extensive experience leading global supply chain, logistics, and multi-site warehouse operations. Proven ability to optimise end-to-end operational performance, reduce costs, and improve service delivery across international markets. Experienced in managing complex supplier networks across Europe and Asia, delivering operational efficiency across B2B, B2C, wholesale and Amazon FBA channels.

Recognised for building high-performing teams, improving processes, and aligning operational strategy with business growth.

Head of Supply Chain / Operations Manager - Vanilla Underground - Global (UK, US, Germany, China, Bangladesh, India, Cambodia)

(2022-01)

Lead global logistics and supply chain operations spanning the UK, US, Germany, China, Bangladesh, India and Cambodia while overseeing inventory valued at approximately £14 million.

• Oversee four warehouse operations and manage a team of 25+ staff, driving productivity, accuracy and strong health & safety standards.
• Develop operational strategies to improve freight efficiency and reduce international lead times.
• Manage freight forwarders and third-party logistics partners, sourcing and onboarding new providers when required.
• Direct fulfilment operations for Amazon FBA, wholesale and direct-to-consumer channels.
• Optimise and manage £14 million inventory across B2B and B2C sales channels, aligning stock availability with demand forecasts while minimising excess stock risk.
• Collaborate closely with Buying and Production teams to maintain an efficient and cost-effective critical path.
• Produce operational, stock and sales performance reports for senior leadership to support strategic decisions.

Accounts / Merchandising / Buying Assistant - Vanilla Underground

(2020-01 - 2021-12)

• Managed company expenditure, VAT returns and financial reporting using Xero.
• Produced weekly and monthly sales and stock performance analysis.
• Supported forecasting, category management and marketplace reporting.
• Improved reporting accuracy and financial visibility through process improvements.

Assistant Merchandiser - Soak.com

(2017-01 - 2020-12)

• Managed forecasting, intake planning and product trading performance.
• Worked with international suppliers to maintain supply continuity.
• Delivered weekly trading analysis and reporting to senior management.
• Supported pricing, markdown and replenishment strategies.

Junior Merchandiser - Dunelm

(2015-01 - 2017-12)

• Managed supplier relationships and product critical paths for the Haberdashery department.
• Produced forecasting models and analysis to support range planning.
• Worked cross-functionally with buying and logistics teams to ensure product availability.

Trading Support Assistant to Assistant Merchandiser (Childrenswear) - George House / ASDA

(2001-01 - 2015-12)

Progressed from Trading Support Assistant to Assistant Merchandiser (Childrenswear), developing strong foundations in retail operations, merchandising and stock control.

AAT Foundation Certificate in Accounting - Accounting - South Staffordshire College

BA (Hons) - Early Childhood Studies - University of Birmingham