Clare Bracken

I am an experienced marketing, campaign and communications manager with a proven track record in devising, coordinating and delivering effective communiations to all stakeholders,

I enjoy producing strategic, creative content that is informative, inclusive, relatable, engaging and relevant and meets business objectives.

Specialist skills include

Employee engagement

Recruitment marketing

Crisis Management

Onboarding & retention strategy

Business partner liaison

Change & culture management

Production management

Product launches

Digital and social media

Public Relations & press liaison

Experienced trainer & presenter

Excellent verbal and written skills

Campaign planning

Multi-stakeholder communications

Teaching and coaching

I lead a multi-disciplined team that are responsible for stakeholder communications, social media, employee engagement, brand, PR, Crisis and change management, storytelling, content creation, recruitment marketing, health and wellbeing.

Highlights of my role? Helping people flourish and feel included, informed, proud and happy that they live in our homes; work for or work with our company. Areas of responsibility include:

Culture and Change Management

• Campaign and communication planning and strategy
• Event management and product launches
• Research and insights
• Content and training
• Deliver operational and commercial initiatives

Recruitment marketing

• Attraction and retention
• Candidate insight, journey and experience
• Careers website: design and development and content
• Digital marketing and social media management
• Email & SMS marketing management
• ATS support

Internal communications and employee engagement

• Employee benefits platform
• Wellbeing Programme creator and lead
• Content and storytelling
• Awards - external and internal
• Intranet design, development and management
• Employee surveys, insight and experience

PR and media relations

• Brand and reputation management
• Proactive and crisis communications
• Digital and social PR
• Press launches
• Localised and community PR

Brand

• Brand and personnel profile buidling in sector and communities across multiple sites in the UK
• Customer insight and experience
• Brand loyalty and reputation
• Social media and digital marketing
• Campaign planning and strategy

Degree in Art and Design

PTTLs

Equality and Diversity L2

Certificate in Advertising and Marketing