Colette Cooley

Marketing Communications professional with 16+ years' experience supporting technical and life science organisations. Skilled in translating complex concepts into clear, engaging communications for global stakeholder audiences across digital platforms, events, and publications. Experienced in brand development, content development and strategy, social media, analytics, website optimisation, and PR.

Product Marketing Manager (Interim) at Cambridge University Press & Assessment (2026-03 – Present)

Support product marketing activity to drive adoption of international education products and services. Partner with product, sales, and regional marketing teams to refine value propositions and develop customer-focused messaging for global audiences. Deliver sales enablement materials, product communications, and training resources to ensure consistent positioning across teams.

Marketing Manager at Sphere Bio (2023-04 – 2025-08)

Originally spun out from the University of Cambridge, Sphere produces single cell analysis and isolation platforms for the science industry that allow large-scale experiments to be conducted at the single cell level.

• Designed and delivered targeted campaigns resulting in consistent MQL delivery for sales team.
• Partnered with major industry publishers (Nature, SelectScience, Technology Networks, etc.) to deliver webinars, sponsored articles, targeted email campaigns, and product listings — creating all associated copy, banner ads, and assets, and coordinating with customers and vendors.
• Produced and hosted in-house webinars via ClickMeeting, managing planning, promotion, and post-event follow-up to generate MQLs.
• Collaborated with Product Managers to develop marketing materials including application notes, brochures, data sheets, infographics, and event collateral.
• Co-developed a messaging matrix aligned to customer profiles, enabling Digital and Events teams to optimise social media and conference strategies.
• Collaborated with an external PR agency to plan and deliver press releases — sometimes authoring them directly, other times managing edits and approvals for international distribution.

Marketing & Communications Executive at BIOS Health (2021-08 – 2023-04)

A neural engineering company using AI and neural interfaces to develop treatments for neurally mediated chronic diseases.

• Maintained and optimised company website, improving SEO performance and producing regular blog content.
• Created press releases and coordinated media outreach, securing industry award wins including CogX Best Innovation in Personalised Medicine 2022, & MIT EMTECH 'Innovator under 35' for BIOS CEO Emil Hewage
• Managed company social media channels, increasing engagement and followers across platforms.
• Produced and analysed marketing analytics (using Google analytics) to inform campaign and website improvements.

Marketing Executive at SPT Labtech Ltd. (2013-07 – 2021-08)

Global provider of automated instruments supporting research in drug discovery.

• Delivered integrated, multi-channel campaigns (email, landing pages, surveys, social media, SEO) using Hubspot, Marketo, and Salesforce, driving measurable lead generation and customer engagement.
• Maintained and optimised web content and e-commerce platforms, introducing process improvements (e.g., streamlined product returns) in collaboration with Sales and Finance.
• Internal events and conference support: Planned and executed internal events, such as distributor meetings, including logistics and budget management, and managed post-event lead workflows for international conferences.
• Produced marketing content and assets, including product photography, video, internal training tutorials, brochures, banners, and application notes, working with external agencies and cross-functional teams.
• Supported consistent brand visibility through social media management, PR coordination, and digital channel optimisation via campaign data dashboards and Google analytics.

Marketing Executive (Interim) at Riverbed Technology (2012-11 – 2013-07)

Conducted market research and provided marketing admin support for IT solutions in application and cloud optimisation.

Assistant Product Manager (Interim) at Merial Animal Health (2012-02 – 2012-10)

Managed PR initiatives, merchandising projects, agency liaison, post project work analysis and competitive intelligence/market info gathering in the veterinary pharmaceuticals sector.

Marketing Coordinator at Illumina UK Ltd. (2009-04 – 2011-12)

Coordinated the attendance and logistics for international tradeshows, customer seminars, and European email campaigns for global DNA sequencing leader.

Diploma in Marketing Communications – CAM (CIM), Cambridge Marketing College

BA (Hons) in Communication Studies – Anglia Ruskin University (formerly Polytechnic), Cambridge