Courtenee Ross
INFLUENCER & AFFILIATE MARKETING MANAGER
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About
An influencer marketing guru with 6+ years of experience in partnering with challenger brands and agencies on strategic program growth, social e-commerce, campaign management and paid media optimization.
Experience
Global Influencer and Affiliate Marketing Manager - DCYPHER Beauty - Runcorn, UK
(2026-04)
- Leading global campaign strategies on META to scale brand awareness and optimize ROAS and CVR.
- Scaling high-converting ShopMy creator networks with e-commerce teams to accelerate revenue growth.
Influencer and Affiliate Marketing Manager - Huckleberry App - Remote
(2023-01 - 2026-01)
- Spearheaded end-to-end strategy and execution for a new three-tiered, 5-star rated creator program for an AI SaaS mobile app.
- Managed full-cycle campaigns, including budget allocation, contract negotiation, creative briefing, and asset approval using Impact and CJ.
- Partnered with User Acquisition to scale affiliate and UGC campaigns across paid and organic channels.
- Analyzed performance metrics (LTV, CAC, GMV, ROAS) to compile comprehensive monthly wrap reports.
Account Manager, Influencer Marketing - NORTH Agency - London, UK
(2024-05 - 2024-11)
- Generated $600K+ GMV executing creator and affiliate campaigns for premium accounts (The INKEY List, Kosas, Sundae).
- Achieved a 3.1x ROAS on The INKEY List's Pimple Patch launch campaign.
- Sourced and retained creators across the US and Canada for targeted regional TikTok activations.
- Directed high-performing content with paid media teams for whitelisting and ad optimization.
Influencer Marketing Consultant - JLo Beauty - Remote
(2023-05 - 2024-05)
- Secured mega-influencers for high-impact monthly campaigns and cultivated long-term relationships.
- Coordinated event logistics and VIP guest lists for Jennifer Lopez's This Is Me...Now movie premiere.
- Collaborated with paid media teams to optimize creator assets for whitelisting and ad spend.
Founding Community Marketing Team Lead - MERIT Beauty - Remote
(2020-10 - 2023-04)
- Drove 55.08M impressions and 6.7M engagements by spearheading monthly paid creator activations.
- Acquired 10.5K+ affiliates and generated $64.7K GMV via targeted product seeding on Instagram, YouTube, and TikTok.
- Secured 4,300+ organic reviews across DTC web and Sephora channels via incentivized campaigns.
- Co-led a team of three, developing department-wide SOPs to maximize workflow efficiency.
- Served as cross-functional liaison between Influencer, CX, and PR teams to deliver weekly KPI reporting.
Education
Bachelor of Fine Arts - Fashion Marketing & Management - Savannah College of Art & Design (2015-09 - 2019-09)
