Lauren Davies

Results-driven Affiliate Account Manager with expertise in affiliate marketing, account management, and digital campaign optimisation. Proven ability to grow revenue through strategic partnerships, data-driven insights, and performance analysis. Strong communicator skilled in managing relationships, coordinating teams, and consistently exceeding sales targets.

Following a career break to raise my daughter, I re-entered the workforce at The Education Group Ltd. After a recent redundancy, I am now available to start immediately.

Affiliate Manager at The Education Group (2025-05 – 2025-11)

Affiliate Manager responsible for sourcing, engaging, and onboarding new partners while developing and maintaining strong relationships.

• Sourced, engaged with and onboarded new partners and developed and maintained strong relationships
• Onboarded 35 active partners and implemented strategies that grew revenue by 20% in 6 months
• Coordinated with internal teams, external agencies, and logistics partners to ensure seamless and timely campaign execution
• Managed partner campaigns end-to-end, including assets, and deliverables, ensuring alignment with brand guidelines
• Monitored campaign performance and produced clear, data-driven reports for internal stakeholders (ROI, engagement)
• Delivered post-campaign analysis and insights, identifying optimisation opportunities to improve future performance
• Prepared partner performance reviews, reports, and action plans

Head of Affiliates / Retention (FX / Crypto) at Red Acre Ltd (2019-01 – 2021-12)

Led and scaled the affiliate function, managing partnerships and a six-person team to drive customer acquisition and revenue growth.

• Built and managed partnerships that grew new customer acquisition by 30% and supported long-term revenue gains
• Owned and scaled the affiliate function, defining team structure, processes, performance frameworks, and partner strategy
• Managed day-to-day operations of a six-person team, improving skills and ensuring campaigns met business objectives on time
• Owned affiliate performance reporting and insights, using data to optimise partner relationships and renegotiate commercial terms
• Assisted affiliates with social content creation, providing brand and compliance guidelines
• Managed quarterly industry events end-to-end via event platforms
• Ran marketing campaigns across influencer, SEO, and community

Affiliate Manager (iGaming) at L&L Europe (2018-01 – 2019-12)

Managed affiliate relationships and campaigns to drive high-quality traffic and maximize ROI across multiple revenue models.

• Identifed, negotiated, and maintained relationships with affiliates, networks, and media partners to drive high-quality traffic and maximise ROI (Rev. Share / CPA / Hybrid)
• Leveraged analytics and reporting to track channel performance, optimise campaigns and make smart data-driven decisions
• Worked closesly with internal stakeholders to align affiliate activity with broader company goals including adherence to regulatory requirements
• Regularly attended global industry events and was responsible for organising regular VIP experiences for top-performing affiliates

Affiliate Executive (iGaming) at L&L Europe (2017-01 – 2018-12)

Provided support to affiliates and managed day-to-day operations across multiple regulated global brands.

• Provided support to affiliates, and supported the team in managing day-to-day operations across multiple, regulated global brands
• Responsible for copywriting tasks, including casino reviews, campaign and email copy, proofreading and updating content on the website
• Monitored performance and compliance and flagging discrepancies
• Liaised with creative teams to deliver updated banners, landing pages, and email content to affiliates

Level 3 Diploma in Business – Suffolk New College (2006-01 – 2008-12)

GCSE's in General Education – Fujairah Private Academy (2004-01 – 2006-12)