Craig Jenel

Area Sales & Technical Manager

Talent

325 Blackburn Road, Oswaldtwistle, Lancashire, BB5 3QEMember since May 19, 2026

Food Hygiene standardsStrategic planningForecasting and reportingTechnical training

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Food Hygiene standardsStrategic planningForecasting and reportingTechnical training

About

I am a dedicated, diligent and enthusiastic individual who thrives on new and challenging situations. My varied work experience has empowered me to embrace any task. As well as often taking the role as a motivational leader within groups I am also a very good team worker who focuses on delivering the desired outcome. I am positive and approachable but also always willing to approach others to understand their perspectives and how we can work together to achieve our respective business goals.

Experience

Area Sales & Technical Manager - Nic Ice Ltd - North of England

(2021-01)

Technically trained and responsible for 140+ ice cream parlours, manufacturers and wholesalers across the North of England with a turnover of over £3.5 million.

Technical training and customer demonstrations
Service and develop existing portfolio whilst building relationships
Identify new business opportunities within area
Strategic planning with Nic counterpart
Present market and sales data internally to CMT

Matchday Catering Manager and Matchday Steward - Accrington Stanley FC

(2018-09)

Responsible for the health and safety of staff and customers on match days, along with keeping up with food hygiene standards, along with managing 6 kiosks within the ground and assisting the bar staff when needed. With having access to the whole ground and being a steward to the club, when I am requested to assist.

Maintain Health and Safety and Food Hygiene standards are kept
Assist with crowd control
Control stocking and wastage for the club.
Organising staffing
Delivering a 5-star food hygiene, from a 1 on an unannounced audit, with introducing new procedures and practices

Sales Support Manager - ACDC LED Ltd (Part of the Zumtobelgroup)

(2019-05 - 2021-01)

Responsible for managing a pipeline of over £33 million over 6 regions around the world, generating, maintaining and building relationships within Zumtobel Sales, Business Development Managers and End Users, to strengthen ACDC's brand and project positioning.

Ensure effective management of major projects within a region
Track, monitor and support projects to ensure order placement
Problem solve and manage the customer relationship pro-actively
Responsible for the day-to-day management of a Regional Sales Support Advisor(s)
In conjunction with external sales set key sales and pipeline targets, monitor and report against targets and goals
Increase sales revenue by developing relationships and sales pipeline in the region
Support the quotation process
Effectively manage communications internally to ensure the delivery of projects and sales on time
Manage multiple projects and priorities to ensure effective customer service levels
Analyse and key information to understand market and regional sales opportunities
Motivate the team to ensure customer excellence and build an open communication environment
Work with colleagues to ensure effective sales administration processes and systems
Increasing sales within France and delivering on several projects
Improved relations with the US and BNL regions

Business Development Manager - Soreen Ltd

(2018-02 - 2019-05)

Commercially responsible for buying groups at head office level as well as new and existing wholesale accounts, such as Country Range Group, Marillio, Dunsters Farm, Foodservice Options.

Grow sales volumes
Gain new listings and introduce NPD
Work collaboratively on account specific marketing initiatives
Organising and attending exhibitions
Listing with the NHS Supplychain through Marillo
Commercials and listings with several football clubs

Account Manager - Fresh Direct

(2017-08 - 2018-02)

Responsible for managing existing accounts and gaining new business, working with accounts such as Bolton Wanderers FC, Queen Elizabeth Hospital Birmingham, Chinese Buffet World

Grow sales volumes
Gain new listings and introduce NPD
Work collaboratively on account specific marketing initiatives
Working with the Operations Manager and Depot Manager regarding customer feedback on products and services
Securing tenders for both Queen Elizabeth Hospital and Chinese Buffet World
Improving customers relations

Territory Sales Manager - H N Nuttall Ltd

(2017-01 - 2017-08)

Covering a geographic area working with Executive Chefs, Head Chefs, Bar Mangers and other decision makers in small delis, pubs, restaurants, hotels, sports clubs, health and education sites

Developing existing accounts/win new accounts to gain new listings and increase rate of sale
Regular meetings to evaluate current performance and plan future activities
Working alongside Credit Control to ensure accounts complied with credit agreements
Nominated supplier for a hotel group in the lake district
Steading the areas sales, after being mismanaged for several years. Working with transport and customers

Business Development Manager - Pukka Pies

(2013 - 2017)

Responsible for managing existing accounts and gaining new business, working with independent and national fish & chip shops, bakeries, takeaways, wholesalers, caterers, pubs/hotels and Stadia such as V A Whitley, Jack Frost (Isle of Mann), Henry Colbecks.