Cuca Freches
Client & Business Leader | Strategic Partnerships | Complex Project & Team Leadership
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About
Senior client and business leader with 15+ years of experience across advertising, marketing, communications and complex project management, working with leading brands and multidisciplinary teams. Experienced in building long-term client partnerships, leading integrated communication projects and coordinating strategy, creative, production and international stakeholders from briefing to delivery. Strong track record in business growth, client leadership and complex brand transformation projects, combining strategic thinking with hands-on execution.
Comfortable operating in fast-paced, international environments and connecting business objectives with strong creative and communication solutions.
Experience
Executive Account Director / Account Lead - PUBLICIS LISBOA - Lisbon, Portugal
(2015-01)
- Lead senior client relationships and integrated communication projects for major national and international brands, acting as the strategic and operational bridge between clients, strategy, creative, production and specialist teams.
- Lead senior client relationships, ensuring strategic alignment, business understanding and long-term partnership development.
- Manage complex integrated projects from briefing and strategic development through creative production, implementation and final delivery.
- Coordinate multidisciplinary teams across strategy, creative, production, digital, social, media and external partners.
- Manage scopes, budgets, timings, production requirements and stakeholder expectations across multiple workstreams.
- Lead international adaptation and localisation of global campaigns for the Portuguese market.
- Identify opportunities for business growth and develop new projects and scopes within existing client relationships.
- Support clients through brand transformation, communication challenges and evolving business needs.
Selected Career Highlight — Moeve / Cepsa (Brand Transformation & Integrated Communication Leadership) - PUBLICIS LISBOA - Lisbon, Portugal
(2015-01)
- Led the Portuguese agency relationship during the transformation of Cepsa into Moeve, one of the most significant brand transformation projects in the portfolio.
- Coordinated implementation of the new brand across multiple communication touchpoints.
- Worked closely with international teams, ensuring consistency between global brand strategy and local market execution.
- Managed simultaneous workstreams involving strategy, creative, production and adaptation.
- Helped expand the scope of the agency relationship, contributing to a significant increase in the client fee.
- Led ongoing communication projects for Moeve, including retail, mobility, digital and promotional initiatives.
Business Development Manager - BRANDIA CENTRAL — ANGOLA - Angola
(2013-07 - 2014-01)
Business development, client acquisition and relationship management within an international branding and design environment.
Business Development Manager - CODISA MEDICAL — ANGOLA - Angola
(2012-01 - 2013-06)
Business development and commercial relationship management in the healthcare sector.
Senior Architect - GLO GLOBAL ARCHITECTURE OFFICE — ANGOLA - Angola
(2011-09 - 2012-01)
Architecture and project coordination within an international environment.
Medical Sales Representative - BIAL
(2010-09 - 2011-09)
Client relationship management, commercial development and communication within the pharmaceutical sector.
Senior Architect / Architect Coordinator - EXERGIA
(2010-01 - 2010-07)
Project coordination and team management across architectural projects.
Project Manager - EURO RSCG MUSIC
(2009-02 - 2009-12)
Managed music and branded projects for clients including Optimus, Santa Casa and EDP, coordinating creative, production and external partners.
Project Manager - Z+1 ARCHITECTS — ANGOLA / PORTUGAL - Angola / Portugal
(2007-01 - 2008-12)
Project management, coordination and client relationship responsibilities across architecture projects.
Account Manager - UPPARTNER
(2005-04 - 2006-12)
Client management and communication projects for Sonae Distribuição, Delta Cafés and other major accounts.
Education
Architecture - Architecture
