Dan Collins

Content operations leader with seven years in SEO and content strategy across SaaS, B2B, and consumer brands. I build AI-assisted editorial systems with quality gates, source verification, and governance built in, automating production while keeping human judgement where it counts. I have been developing this methodology since 2023, and it now runs as a multi-stage system that delivers measurable and repeatable organic growth and AI-search visibility.

My methodology itself is transferable: I train and nurture distributed writing teams that win AI-search citations of their own using my processes. I align my content to commercial goals across Marketing, Sales, Product, and Engineering.

SEO Content Manager (Maternity Cover) at Position Digital (2025-11 – Present)

Built, unprompted, an AI content system that produces publication-ready drafts with human input where it matters most, a level of autonomous-operations capability an estimated 5% of content teams have reached (Averi.ai), built solo rather than bought as a platform. I create the system; for well-scoped briefs, it is capable of running from topic ideation to draft on its own, while complex brand and campaign work stays human-led.

• Cut production from research to publication-ready draft to 30 to 90 minutes per piece, including automated source verification, against an industry average of near 3.5 hours just to write a single blog post (Orbit Media). Demonstrated across multiple live client runs.
• Won AI-search visibility with 50+ confirmed citations across the full 8-client portfolio, cited by Google AI Overviews and AI Mode, ChatGPT, Perplexity, and Grok, with new pages cited and absorbed as named sources within 3-24 hours of publication.
• Built in quality control that catches what undermines AI content: drafts pass editor and client without revisions, and the system independently verifies sources and catches fabricated statistics and misattributed quotes before presenting the draft.
• Deliver SEO and AEO content across eight clients in four verticals: blog content, product pages, competitor comparisons, brand and PR copy, and print.
• Trained two new writers on the methodology and processes, teaching it by hand before granting automation so they learn where the AI goes wrong before they rely on it. The method transfers: content built from my brief but executed by another writer has won AI-search citations of its own.

Content Specialist at Joblogic (2025-01 – 2025-06)

Developed my AI editorial methodology into a structured system that later became my content pipeline: a context document fed into every session, carrying the first formal version of my AI red-flag list, prompts, a style guide, and a regeneration and editing checklist.

• Achieved a 75% average email open rate across 7 personas and 4 industries, building per-persona ChatGPT projects with custom instructions and refining through A/B testing.
• Created and optimised web, blog, gated, and print assets, improving organic rankings and conversions across multiple verticals.
• Partnered with Sales, Product, UX, and Engineering to align content with customer journeys and conversion touchpoints.

Content Manager (Contract) at AHZ (2024-08 – 2025-01)

Managed and trained 12 writers across 5 countries, running regular sessions to improve their content production with my methods, and unifying tone, editorial quality, and governance across the team.

• Led a full website relaunch on time and on budget, reporting weekly to the CEO and COO and coordinating across departments.
• Built content frameworks, style guides, and foundational marketing assets from scratch, and designed SMART KPIs and reporting cadences for the editorial function.

SEO Content Writer at ProdPad (2023-04 – 2024-05)

Drove 150% year-on-year organic traffic growth, authoring roughly 95% of blog and glossary content in a competitive SaaS niche.

Started my AI editorial methodology here: began using LLMs to produce content, working out how to get better output from them and where they reliably go wrong, the prompting and quality thinking that grew into my content pipeline. Embedded with a category-defining product-management software company, interviewing the CEO, CPO, and CTO and authoring the glossary that defined the product-management terminology. The PM thinking I absorbed here is what now lets me treat my own AI tooling as a product I design, build, and iterate.

• Ran keyword-gap analyses and topic modelling to identify and capture new growth areas.

Junior SEO Copywriter at Netmums.com (2022-06 – 2023-03)

Contributed to +700% UK and +1,000% global page-view growth through strategic SEO content, and authored the SEO content style guide adopted across the wider editorial team.

SEO Copywriter at Receptional (2021-11 – 2022-04)

Content Writer at Meerkerk Online (2019-04 – 2019-12)

Guest House Owner & Operator at Firefly Lodge (2016-01 – 2020-12)

Full P&L, marketing budget, and paid advertising (Google Ads and social).

BA in Creative Writing and Journalism – Kingston University