Daniel Assefan

Dear Sir/Madam,

I hope you are well!

I am an accomplished SEO practitioner with over 8 years of experience in the digital space, operating at a Managerial/Director level and on a freelance basis, leading and crafting the SEO strategy in multi-sector organisations, including international corporations and SMEs across the private and public sector. With over 2 years of governance background, I have a wealth of transferable skills to drive ROI and grow any website. These include P&L ownership of around £1m and managing more than 5 SEO executives and interns geographically spread across the UK.

In addition, I have experience with different web systems and CMS platforms through work and education experience (BSc in Business Information Systems). Over the years, I have shown strong engagement across stakeholders and demonstrated strengths in developing and improving the online presence to penetrate new markets, nationally and internationally. Furthermore, my all-around skills and strong technical knowledge allowed me to achieve the following milestones:

• Advanced skills in Technical, On and Off-site SEO, including ASO, Amazon and YouTube optimisation; - Increased the organic traffic of a new website from 0 to 30,000 in 10 months; - Introduced a project management system and processes used by marketing and development teams resulting in higher productivity levels and lower costs; - Overseen and advised on £M investments across 30 websites; - Successfully achieved Advanced Google Analytics and Google Analytics 4 Certification alongside ChatGPT one; - Decreased the internal expenses from 15% to 9% by implementing ChatGPT and AI Guest Posting functionalities to automate processes; - Piloted an AI Chatbot system expanding the overall conversion touchpoints, which later became a new service offering and an additional revenue stream for the business; - Implemented a CRM automation programme improving the sales processes and reporting capabilities; As a commercially-driven individual, I can correspond complex ideas into simple concepts suitable for non-technical and technical users. I take pride in driving innovation and creating motivated high-performance teams that can turn business goals into actionable points. On a personal level, I am a highly organised, easy-going and cheerful individual, which allows me to communicate on all hierarchical levels. In addition, I have worked closely with sales, product and engineering teams to retain and drive customer growth. I also have expanded my understanding of the overall digital landscape by executing Paid and Social campaigns.

Thank you for your consideration in advance!

Kind regards,

Daniel

I am an accomplished SEO practitioner with over 8 years of experience in the digital space, operating at a Managerial/Director level and on a freelance basis, leading and crafting the SEO strategy in multi-sector organisations, including international corporations and SMEs across the private and public sector.

With over 2 years of governance background, I have a wealth of transferable skills to drive ROI and grow any website. These include P&L ownership of around £1m and managing more than 5 SEO executives and interns geographically spread across the UK. In addition,

I have experience with different web systems and CMS platforms through work and education experience (BSc in Business Information Systems). Over the years, I have shown strong engagement across stakeholders and demonstrated strengths in developing and improving the online presence to penetrate new markets, nationally and internationally. Furthermore, my all-around skills and strong technical knowledge allowed me to achieve the following milestones:

• Advanced skills in Technical, On and Off-site SEO, including ASO, Amazon and YouTube optimisation;
• Increased the organic traffic of a new website from 0 to 30,000 in 10 months;
• Introduced a project management system and processes used by marketing and development teams resulting in higher productivity levels and lower costs;
• Overseen and advised on £M investments across 30 websites;
• Successfully achieved Advanced Google Analytics and Google Analytics 4 Certification alongside ChatGPT one;
• Decreased the internal expenses from 15% to 9% by implementing ChatGPT and AI Guest Posting functionalities to automate processes;
• Piloted an AI Chatbot system expanding the overall conversion touchpoints, which later became a new service offering and an additional revenue stream for the business;
• Implemented a CRM automation programme improving the sales processes and reporting capabilities;

As a commercially-driven individual, I can correspond complex ideas into simple concepts suitable for non-technical and technical users. I take pride in driving innovation and creating motivated high-performance teams that can turn business goals into actionable points. On a personal level, I am a highly organised, easy-going and cheerful individual, which allows me to communicate on all hierarchical levels.

In addition, I have worked closely with sales, product and engineering teams to retain and drive customer growth. I also have expanded my understanding of the overall digital landscape by executing Paid and Social campaigns.

BSc Business Information Systems with Distinction – Edinburgh Napier University - Sept 2019 - May 2021

• Gained practical experience with multiple technology systems including Web, Software, Computer Networks, SAP ERP, Sage, and more.