Daniel Baron

Senior Graphic Designer with 13+ years’ experience across agency and in-house environments, working across branding, campaigns, packaging, print, digital and environmental design. Experienced in taking projects from initial concept through to final artwork, with a strong understanding of typography, layout, visual identity and production. Confident working independently or collaboratively with clients, creative teams and external suppliers, with a focus on producing clear, considered and commercially effective design.

Highly proficient in Adobe Illustrator, InDesign and Photoshop, with additional experience across Adobe XD, Adobe Firefly, Mailchimp and EmailOctopus.

Senior Designer at Marvel at Everything - Marketing Agency (2018 – 2026)

Hands-on designer working across a wide range of client projects, from campaign visuals and brand identities to print, digital and environmental design.

• Create design work across digital campaigns, print collateral, social content, signage and branded environments.
• Led and design multiple creative projects for LEGOLAND Discovery Centres and SEA LIFE attractions, developing internal and external graphics across visitor environments and ensuring designs are engaging, brand-consistent and fit for purpose.
• Led the full creative design for Project TUSK, planning and designing the visual elements for The Gruffalo Clubhouse in Blackpool, including interior experience and exterior branding.
• Contribute to campaign development alongside creative teams, marketing leads and clients, taking projects from initial concept through to delivery.
• Develop visual directions that align with each client's brand, audience and objectives.
• Create templates and reusable assets for repeat campaigns, improving efficiency while maintaining design consistency.
• Produce layouts, typography and visual hierarchies across everything from individual promotional pieces to complete campaign toolkits.
• Present concepts and design rationale clearly to clients and internal teams.
• Prepare artwork for print, digital and environmental production, ensuring files are accurate and technically ready for delivery.
• Build and manage email campaigns using Mailchimp and EmailOctopus, maintaining brand consistency and visual engagement.
• Work closely with clients throughout briefing, concept development, amends and final sign-off.

Mid-Weight Graphic Design at Gourmet Meat Club - Food / Recipe Subscription Service (2017 – 2018)

Sole designer responsible for the brand's creative output across packaging, POS, advertising, digital and print.

• Managed the complete creative process from initial concept through to final production-ready artwork.
• Maintained brand integrity while developing and evolving the visual identity across multiple platforms and sub-brands.
• Designed point-of-sale materials from concept through to finished production.
• Created product packaging from initial concepts through to production-ready artwork.
• Produced digital and physical mock-ups and prototypes to communicate design concepts.
• Led the design of advertising and promotional materials across online and print channels.
• Provided creative guidance to junior team members, helping to maintain and improve overall design standards.

Mid-Weight Graphic Design at Freedom of Creation (2016 – 2017)

Worked as part of a close-knit design team delivering creative solutions across packaging, literature, advertising, corporate communications, exhibitions, displays and brand identity.

• Met with clients to understand business objectives, design requirements and project scope.
• Developed tailored design briefs and creative concepts based on client needs.
• Produced creative solutions across both online and offline applications.
• Worked within agreed timeframes and budgets while maintaining a high standard of design.
• Presented concepts and final artwork to clients, explaining creative decisions clearly.
• Collaborated with printers, copywriters, photographers, stylists, illustrators, designers, account managers, web developers and marketing teams.
• Proofread and quality-checked artwork before final delivery.
• Used Adobe Illustrator, InDesign and Photoshop throughout the creative and production process.

Graphic Designer at Steon Lighting (2013 – 2016)

Responsible for creating professional design solutions across print and digital platforms.

• Developed design solutions tailored to client and brand requirements.
• Advised on content development to support wider marketing objectives.
• Created and maintained user-friendly design templates to streamline the design process.
• Presented design concepts clearly to clients and stakeholders.
• Reviewed artwork for quality, consistency and accuracy before delivery.
• Worked closely with production and marketing teams to ensure smooth project execution.

BA (Hons) Graphic Design in Graphic Design – University of Central Lancashire (2008 – 2012)

Diploma in Graphic Design in Graphic Design – Runshaw College (2005 – 2007)