Daniel Hesford

I'm an experienced copywriter, editor and content developer, creating high-quality, optimised content and digital assets for a diverse portfolio of clients. For more than 18 years, I've combined long-form editorial depth with SEO, research and stakeholder interviews to turn complex subjects into clear, useful narratives. After starting out in digital marketing agencies across whisky, tourism, retail and financial services, I broadened into technical and regulated sectors including fintech, cryptocurrency, insurance, accounting, manufacturing and software.

I now manage content from brief through delivery across thought leadership, pillar pages, website copy, editorial content and video scripts. Outside my professional work, I'm a traveller, reader and writer, with work featured across short films, newspapers and magazines. I'm also honing relatively new skiing and French language skills - with mixed success.

Creative Copywriter (Contract) at Contentful (2024-01 – Present)

• Create daily SEO and GEO content across blog posts, long-form pillar pages and thought-leadership content for a global software company.
• Research complex subject matter independently and interview internal stakeholders and subject-matter experts to develop clear, credible narratives.

Freelance Copywriter at Independent (2023-02 – 2023-12)

• Delivered SEO-focused content development, writing and editing for client projects, balancing editorial quality with commercial and digital objectives.

Senior Copywriter at Fast Radius (2022-08 – 2023-01)

• Built the web presence of an international manufacturing and software company through knowledge-base content, website copy and regular technical blog articles.
• Translated technical subject matter into accessible, audience-focused content.

Content Editor (Contract) at Mackerel Media (2009-01 – 2022-08)

• Produced SEO content across diverse client projects for a busy Edinburgh digital marketing agency, delivering research, writing and editing to deadline.

MSc in English Language – University of Edinburgh

MA (Hons) in English Language and Literature – University of Edinburgh A Levels in English Language and Literature, Theatre Studies, History – Bacup and Rawtenstall Grammar School

GCSEs in English Literature, English Language, French, Art – Bacup and Rawtenstall Grammar School