Khalid Rasheed - Kreativist

Creative Director with 20+ years of experience in building brands through powerful communication. Specialized in translating business strategy into compelling narratives across advertising, film, and digital platforms. Work focuses on clarity, audience insight, and impactful storytelling that drives brand growth and engagement.

Brands compete on clarity of communication and strength of narrative, not on products. Ability to bridge strategy and storytelling, creating communication that is both creatively strong and commercially effective for digital and non-digital media.

Creative Director & Brand Consultant at Kreativist (2024-01 – Present)

Self-employed creative director and brand communication consultant.

• Written concepts for 300+ TV commercials
• Developed thematic, launch, follow-up, and promotional branded campaigns
• Led end-to-end creative strategy for multiple brands across industries
• Translated complex brand objectives into clear, engaging communication
• Worked closely with clients to shape brand voice and positioning
• Craft communication messaging based on Consumer Insight
• Handled digital and non-digital communication medium

Partner & Head of content at Kontent Head

• Created branded content for Tarang.... Hero Bannay Ki Tarang (reality TV show)
• Created branded content for Tarang.... Music video
• Created branded content for Lifebuoy... School program with Waseem Akram
• Created branded content for Sucral..... Sucral sweet talk (about health & fitness)
• Created branded content for Ponds..... Beauty show
• Created branded content for Tullo...... Cooking show
• Written & directed real-life content..... For YouTube (documentary series)
• Written short film scripts.............. For YouTube
• Written webseries for YouTube
• Content writing for various topics
• Directed TVC for Tarang, O'lpers, Lifebuoy, Lipton, Dettol, Kolson, Sucral, Engro Fertilizer, National Foods, Diners, LU Biscuit and many more
• Directed documentary Films
• Directed branded content
• Directed short films

Chief Creative Officer at Bulls Eye Communication

Creative Director at BEDDB Pakistan

Creative Director at Evernew Concept

Creative Director at Adcom Leo Burnett

Creative Director at Jwt Pakistan

Creative Manager / Head at Manhattan Communication

Copy / Concept Writer at Wahedna D'Arcy (1996-01)

B. COM