Daniel Johnson
Growth Marketing Consultant
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About
GTM and growth operator with 10+ years scaling AI and B2B SaaS startups. I help founders move from growth chaos to predictable acquisition — building GTM systems, PLG pathways, and AI-native workflows that generate measurable revenue.
Founder of We Scale Startups and Fractional CMO to product-led teams across the UK, US and Europe. I've managed £6M+ in paid acquisition, driven £18M+ in revenue for clients, and mentored 479+ startup founders through Google Launchpad, Techstars, and accelerator programmes worldwide.
Open to fractional and full-time growth leadership roles (Head of Growth, VP Marketing, Interim/Fractional CMO).
Experience
- Founding Partner / Fractional CMO · We Scale Startups · Aug 2016 – Present
Growth marketing consultancy helping early-stage startups build predictable, data-driven growth systems — covering paid acquisition, SEO, email, and go-to-market strategy. Clients span SaaS, ecommerce, fintech and consumer apps across the UK, US and Europe. Average client growth rate +238%. £13M+ revenue generated for clients.
- Growth Director (Contract) · Ladder.io · Jul 2024 – Nov 2024
Interim Head of Marketing for SaaS and fintech clients. Designed and executed cross-channel acquisition strategies across PPC, SEO, email and paid social. Applied AARRR frameworks and growth loops to drive scalable customer acquisition.
- Co-Founder & CMO · eQuoo – The Emotional Fitness Game · Dec 2018 – Feb 2020
Built GTM strategy and drove thousands of iOS/Android installs with market-leading CPA.
- Head of Growth & Marketing · NAVA · Mar 2017 – Feb 2018
Drove 30K+ downloads in 8 months, boosted MAU by 12K+, and increased retention by 40%. Implemented data-led feedback cycles connecting customer behaviour to product development.
- Head of Marketing · Shoprocket · Sep 2015 – Aug 2016
Led SEO, PPC, and PR for a VC-backed B2B SaaS startup. Increased customer LTV by 30% and doubled revenue in under 12 months.
- Founder & Director · Image to Painting · Jul 2013 – Mar 2016
Built ecommerce brand from zero. Responsible for all marketing and growth. Exited via acquisition by US competitor.
- Growth Mentor · Google / Techstars / GrowthMentor · 2019 – Present
479+ mentoring sessions with a 4.97/5 rating. Supporting startup founders across go-to-market strategy, paid acquisition, SEO and growth systems. Supported £15M+ in fundraising across Seed to Series B.
