Founder & Managing Director at NestnNook® (2024-01 – Present)
Founded and launched a consumer homeware brand, leading product development, commercial strategy, and end-to-end business operations.
- Developed UK wholesale, marketplace and B2B sales channels, building relationships with distributors, retailers, resellers, and commercial buyers.
- Managed international sourcing, manufacturing, freight, inventory planning, third-party logistics and supply chain operations.
- Negotiated with manufacturers, logistics providers and wholesale partners to improve commercial performance and support business growth.
- Led financial planning, forecasting, pricing strategy and operational governance across the business.
- Applied AI-powered tools to improve operational workflows, marketing content, customer communications and business productivity.
Global Marketing Operations Consultant at MMGY Global (2023-01 – 2024-12)
- Led integrated BTL campaigns for international travel and tourism clients across digital, paid media, social, influencer and experiential channels.
- Acted as senior client lead, managing campaign delivery from brief and media planning through to production, launch and post-campaign reporting.
- Directed cross-functional creative, media, production, and supplier teams, controlling multi-million-pound budgets, governance, and delivery schedules.
- Improved programme delivery through enhanced workflow management, stakeholder engagement and operational governance across multiple concurrent projects.
Senior Marketing Operations Consultant at MurphyCobb & Associates (2021-01 – 2023-12)
Led international marketing operations and programme delivery for global brands including Mars, Asahi, Colgate and Mondelez, coordinating agencies, production partners and client teams across EMEA and APAC.
- Led integrated marketing programmes across more than 20 international markets, coordinating agency, media, creative and production teams across EMEA and APAC.
- Managed complex client portfolios, overseeing commercial delivery, governance, budgets, and stakeholder relationships from brief through to execution.
- Partnered with senior client and agency leadership to improve operational efficiency, streamline workflows, and ensure consistent programme delivery.
- Supported business growth by strengthening client relationships, identifying commercial opportunities, and delivering high-quality, multi-market campaigns.
Account Director & Creative Operations Lead at SwitchBox Media Group (2016-01 – 2021-12)
Led client services, production, commercial growth, and integrated campaign delivery.
- Directed integrated marketing and production programmes for global brands across TV, digital, social, content, and experiential campaigns.
- Managed client relationships, commercial performance, budgets, and multidisciplinary teams, ensuring successful delivery of complex marketing initiatives.
- Worked closely with creative, production and media teams to translate client objectives into high-impact campaigns delivered on time and within budget.
- Grew key client accounts through strategic consultancy, commercial leadership, and delivery excellence, contributing to significant new business and long-term client retention.
Senior Integrated Account Manager at McCann Worldwide (2015-01 – 2016-12)
Delivered integrated campaigns for global automotive clients.
Global Production Operations Manager at Netflix (2012-01 – 2014-12)
Led the operational rollout of Netflix's global production workflow platform, improving visibility, collaboration, and production governance across international studios.
- Worked with production teams and stakeholders to standardise workflows, improve visibility, and streamline collaboration across multiple markets.
- Helped create a centralised view of productions, enabling teams to track what content was being produced, by whom, where and when across Netflix's global studio network.
Senior Lecturer & Course Leader – Film Production at University of Northampton / UCLA Extension / St Mary's University
- Led undergraduate and postgraduate programmes in film, television and media production.
- Developed industry-focused curricula and mentored the next generation of creative professionals.
- Bridged academic teaching with commercial production practice and emerging technologies.
