Daniel Wheeler

Consumer Marketing Professional with 20 years FMCG experience, with a strong track record of delivering profitable growth. A commercially focused, results driven individual with demonstrable track record of success within commercial, matrix organisation and entrepreneurial environments, with strong creative, lateral thinking and analytical skills, with the ability to successfully lead cross functional teams. Key skills include:

• Setting an engaging vision bringing team and stakeholders onside to deliver strong results.
• Proven experience in leading strategic brand and business planning with sound evidence of consumer and shopper insight-led strategy implementation.
• Ability to flex between corporate multinational and smaller entrepreneurial businesses
• Creation, delivery and measurement of Brand communications.
• Delivery of effective Innovation. Insight through to execution and embedding in the market.
• Proven experience for managing 3rd party creative and activation agencies.
• High level of Brand P and L value management experience.
• Direct team management experience with proven ability to inspire, grow and develop people whilst championing Inclusion and Belonging

Director of Marketing - Belvoir Farm - April 2022 - present

Marketing Lead for Food - Nestle UK - Jan 2018 - March 2022

Marketing Manager - Lactalis Nestle - Jan 2013 - Dec 2017

Senior Brand Manager to Marketing Manager - Birds Eye - Jun 2007 - Dec 2012

Diploma in Marketing - Chartered Institute of Marketing - July 1999

2:1 BA Hons Marketing - University of Plymouth