Danielle Ford
Dynamic and results-driven sales professional with 10+ years' experience in B2B SaaS, account management, and customer engagement
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About
Dynamic and results-driven sales professional with 10+ years' experience in B2B SaaS, account management, and customer engagement across tech, retail, and events sectors. Proven track record of exceeding sales targets, managing high-value client relationships, and leading full sales cycles from prospecting to close. Highly skilled in product demos, CRM management, and cross-functional collaboration.
Experience
Senior Sales Executive - SmartSurvey
(2021-10)
Spearhead B2B sales for SmartSurvey's SaaS platform, consistently meeting revenue targets. Deliver tailored product demos and close deals with C-level executives across various industries. Manage complete sales cycle: prospecting, qualifying, presenting, negotiating, and closing. Maintain and grow enterprise accounts through exceptional relationship management. Collaborate with marketing and product teams to improve go-to-market strategies and client feedback loops.
- Utilize Salesforce for forecasting, pipeline management, and performance tracking.
Kit Builder Sales Manager - Magnetize Consultants Ltd
(2018-01 - 2021-08)
Sold complex SaaS solutions to major international sports brands (Canterbury, Hummel, New Balance). Achieved monthly sales targets through strategic prospecting and detailed product presentations. Built long-term client relationships while supporting global clients across time zones. Led diary management, client demos, and end-to-end project coordination with production teams.
Personal Wine Advisor - Laithwaites Wine
(2015-10 - 2017-12)
Sold premium wines to an existing customer base via inbound and outbound calls. Consistently exceeded sales and productivity targets. Built rapport quickly, delivering exceptional service in a high-volume call center.
Meetings & Events Manager - Holiday Inn Gloucester – Cheltenham
(2013-04 - 2015-09)
Managed delivery of weddings, conferences, and events, ensuring customer satisfaction and budget alignment. Responsible for 8 conference suites and led a team to execute events to client specifications.
Senior Wedding & Events Co-ordinator - Cowley Manor Hotel
(2012-06 - 2013-04)
Led event planning and coordination to increase hotel revenue and guest satisfaction. Developed detailed proposals, managed logistics, and ensured smooth event execution.
Employment Support Officer - JHP Training
(2011 - 2011)
Job Coach - North Wessex Training
(2009 - 2011)
Team Leader/Brand Ambassador - Mash Marketing
(2007 - 2009)
Sales Negotiator - Parkers Estate Agents
(2005 - 2007)
Education
AVCE - Business Management - Gloscat Sixth Form College (2003 - 2005)
OCR Level 2 Certificate - Enterprise
GCSEs - St. Edward's School, Cheltenham (1998 - 2003)
