Archie Morton
Regional Account Manager with proven track record in B2B sales, account growth, and new business acquisition
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About
Commercially driven Regional Account Manager with a proven track record in B2B sales, account growth, and new business acquisition across FMCG & AFH channels. Currently managing a £750K+ revenue portfolio at Costa Coffee, driving growth through strategic account development, machine installations, and brand activation across sectors including hospitality, workplace, education & institutions. Experienced in full sales cycle management, from prospecting through to closing multi-site opportunities, with a strong focus on increasing customer spend, retention, and long-term value.
Experience
Regional Account Manager - Costa Coffee – We're Serving Channel
(2025-03)
- Manage and grow a portfolio of accounts worth ~£750K+ annual revenue
- Drive KG volume growth through range expansion, machine upgrades, and branded activation
- Lead full sales cycle from prospecting to closing new business opportunities
- Build and manage pipeline across sectors including hotels, workplaces, education, and leisure
- Deliver on-site training and operational support to partners
- Manage machine installs, POS activation, and product rollouts
- Provide commercial recommendations to increase customer spend and performance
Key Account Manager - Matthew Algie
(2024-02 - 2025-03)
- Managed 350+ accounts across the Southwest
- Drove revenue growth through upselling, renewals, and equipment upgrades
- Delivered new business alongside account development
- Built and maintained a consistent sales pipeline
- Retained and upgraded clients approaching contract renewal
Sales Development Representative - PepsiCo
(2022-02 - 2024-01)
- Delivered 146% CVO growth and exceeded annual targets
- Increased share of space by 31% across territory
- Generated new business through cold outreach and relationship building
- Provided category insight to improve customer performance
Retail Sales Representative - PepsiCo
(2021-11 - 2022-02)
- Increased active calls by 40%
- Grew average route revenue by 76%
NEET Lead & Tutor - Prospect Training Services
(2020-01 - 2021-12)
Programme Leader - Young Gloucestershire
(2018-01 - 2020-12)
Business Assistant - Morton Garden Furniture
(2017-01 - 2021-12)
Multi Skilled Administrator - Holloway Friendly
(2017-01 - 2018-12)
Education Assistant - Southwick Park School
(2016-01 - 2017-12)
Insurance Consultant - Ensleigh Insurance
(2015-01 - 2016-12)
Education
GCSEs - The Crypt School, Gloucester (2010-08)
