Danny Goodall

An energetic and enthusiastic professional celebrated for delivering outstanding results. With extensive experience in large-scale event management and senior retail leadership, I am commended on organisational skills, relationship-building and creative thinking whilst juggling multiple projects and taking initiative to exceed goals in dynamic and fast-paced environments.

Senior Event Manager at ICC Wales (2022-2025)

• Coordinated all operational elements including logistics, setup, AV, catering, staffing, transport, health and safety, security, IT, accommodation, marketing, vendor management, sustainability monitoring and administration
• Coordinated teams and suppliers, ensuring timely, detailed communication
• Entrusted with the management of VIP logistics and security, including world leaders, royalty and high-profile talent
• Led the event management team, overseeing workloads, system updates, forecasting, and monitoring budgets and targets
• Managed recruitment, training and team development
• Partnered with universities to mentor interns and deliver talks for aspiring event professionals

Flagship Store Senior Manager at Hamleys (2015–2021)

• Personally managed 5 key departments with 40+ direct reports
• Oversaw concession stores and the extremely popular Christmas store and grotto in season
• Tracked sales and KPIs, financial reporting, coaching, organising and facilitating training
• Oversaw visual merchandising, inventory control, and managing staffing, scheduling, administration and standards
• Shared the responsibility for the duty management of the flagship store twice per week, overseeing 100+ staff on duty including sales team, entertainers, security and administrators
• Drove performance, facilitated team briefings, and ensured general smooth operation and health and safety compliance
• Received the Hamleys Spirit award, voted for by my peers throughout the UK
• Overhauled an underperforming store at Lakeside, Essex
• Travelled to Fukuoka, Japan, training a team of a new 20,000sq foot Japanese flagship store

Entertainment Ambassador at M&M's World (2012–2015)

• Choreographed and performed main-stage shows
• Worked on red-carpet events and celebrity appearances
• Engaged with customers and acted as the flagship store's emcee
• Part of a five-person team recognised for excellence and selected to create a training video for entertainment teams at other international locations
• Became the first employee in the store's history to be recognised with 'excellence cards' in all five company principles within a single quarterly period

NVQ in Business Management – Pearson Qualifications (2017-2018)

A Levels in IT, English Language and French – Caerleon Comprehensive School (2001-2008)

GCSEs – Caerleon Comprehensive School (2001– 2008)