
Daria Gavrilova
Data & AI Strategy · Responsible AI · AI Transformation
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About
Data&AI strategy leader who helps organisations create and capture value from AI and data. I define AI strategy, build the value case, investment profile and roadmap, design AI operating models, and embed Responsible AI and EU AI Act compliance from day one. As a founder and former Director of Operations, I've led an AI-driven transformation that saved £200,000, managed senior stakeholders through change, and originated and commercialised AI-first products.
Experience
Founder & Director, Data & AI Strategy at Decode & Grow Ltd (2024-04 – Present)
AI architecture and Responsible AI consultancy serving organisations across the UK, EU and US.
- Lead end-to-end Data & AI strategy engagements: AI and data maturity assessments, use-case prioritisation, value cases, investment roadmaps and AI operating model design
- Embed Responsible AI and AI governance, including EU AI Act readiness and GDPR compliance, into client roadmaps
- Design and deliver AI solutions (generative AI, AI agents, Make.com, Airtable, Notion), operationalising them through people, process and technology; average 60% reduction in admin time
- Originate new business and lead go-to-market; built and lead a team of 3
- Shaped Hereditas, a data product turning council datasets into qualified leads
- Launched The Million Dollar Flat, an AI-first product where an AI host writes a machine-readable daily guide to Cardiff businesses, testing discovery by AI assistants; first paying tenants Oct 2026
Co-founder at Vroxis (2026-09 – Present)
- Originated and commercialising a warranty-backed AI liability protection product for SMEs, covering AI risks that traditional insurance excludes
Co-founder at HomeoTech Ltd (2026-03 – Present)
- Led product strategy, systems architecture and commercialisation of HomeoSync, an AI-assisted practice-management platform; 35 users to date
Director of Operations at Commercial Property Advisors Ltd (2025-05 – 2025-12)
RICS-regulated advisory. Promoted four times, from Business Support Assistant to Director of Operations.
- Led an AI- and automation-driven business transformation that restored operational stability and saved £200,000
- Redesigned the operating model across people, process and technology, embedding AI into core workflows
- Managed senior stakeholders, including the founder/MD, through large-scale change
Director of Data and Marketing at Commercial Property Advisors Ltd (2022-01 – 2025-05)
- Owned the firm's data strategy: built CRM, reporting and lead data into a single source of truth for sales and client management
- Translated complex data into actionable insights for leadership; led marketing and digital channels that secured 50% of the firm's corporate clients
Data and Marketing Manager at Commercial Property Advisors Ltd (2021 – 2022)
Business Manager at Commercial Property Advisors Ltd (2019 – 2021)
Business Support Assistant at Commercial Property Advisors Ltd (2018 – 2019)
Education
MA in Digital Communication and Media – Cardiff University
BSc in Sociology and Philosophy – University of Bristol


