Commercial Sales Manager with 35+ years of diverse experience
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I am a highly motivated and commercially driven sales professional with over thirty-five years of diverse life and career experience across a wide range of industries, roles, people and business environments. This breadth of experience has given me exceptional communication skills, adaptability and the confidence to engage with people from all backgrounds, while approaching every challenge with energy and enthusiasm. A natural salesperson and proven self-starter, I have spent the last twenty-five years building strong relationships, winning business and delivering results across a remarkably diverse customer base, from individual consumers and businesses to landowners, senior decision makers and local authorities.
My belief that successful sales are ultimately about people has been central to my ability to understand customers, build trust, influence decisions and develop long term commercial relationships. Resilient, resourceful and highly adaptable, I am equally comfortable working independently or as part of a team and managing the complete sales process from prospecting and relationship development through to negotiation, closing and account growth. Alongside strong commercial awareness, I offer excellent communication, negotiation and presentation skills, proven CRM and MS Office capabilities, and an unwavering commitment to achieving results.
Commercial Sales Manager - Ron Smith & Co LTD - Worcestershire, Warwickshire, Shropshire, Staffordshire, West Midlands, Herefordshire, Gloucestershire
(2025-03)
I was approached and appointed to lead Ron Smith & Co's strategic expansion into the commercial groundcare sector, with responsibility for driving new business growth and enhancing brand presence across Worcestershire, Warwickshire, Shropshire, Staffordshire, the West Midlands, Herefordshire and Gloucestershire. Operating in B2B and B2C markets, I focus on developing high-value commercial relationships with local authorities, golf courses, private estates, farms, schools, sports facilities, landscaping contractors and facilities management companies. I represent a prestigious brand portfolio including Kubota, Toro, Honda, Ariens, Wessex, Allett, Stihl, Hayter, Husqvarna and many more and provide tailored solutions covering compact tractors, zero-turn and ride-on mowers, handheld power tools, and specialist landscaping equipment.
Sales Manager - Arbgear LTD - Worcestershire, Warwickshire, Shropshire, Staffordshire, West Midlands, Herefordshire, Gloucestershire
(2024-10 - 2025-03)
This challenging role was created to lead Arbgear's expansion into the groundcare sales sector, focusing on the commercial market. My territory covered Worcestershire, Warwickshire, Shropshire, Staffordshire, the West Midlands, Herefordshire and Gloucestershire. Operating in both B2B and B2C capacities, my primary focus was new business development.
My key target clients included local councils, golf clubs, private schools, caravan parks, facilities management companies and large groundcare contractors. I actively promoted leading machinery brands such as Yanmar (agricultural and plant equipment), Först, Ariens, AS Motor, Ifor Williams and Müthing. The range of equipment I specialised in included compact tractors, front loaders, flails, backhoes, wood chippers, diggers, commercial ride-on and zero-turn mowers, among others.
As in previous roles, I found business growth through strategic methods such as cold calling, upselling within existing accounts, client visits and an engaging online presence via LinkedIn. My extensive experience in cold calling, telesales, and face-to-face direct sales, consistently identifying and maximising upselling opportunities for every customer really c
Territory Sales Manager - Spalding's Ground Care - Shropshire, Worcestershire, Herefordshire, Gloucestershire, Wales
(2024-05 - 2024-10)
I operated as a territory sales manager for Spaldings Groundcare which was field based covering a large area incorporating Shropshire, Worcestershire, Herefordshire, Gloucestershire and all of Wales. It is a role that I thrived promoting the entire product range that Spaldings had to offer. My role incorporated account management with both B2B and B2C customers and I operated with clients from a diverse range such as local councils, private schools, caravan and camping sites, hotels, sports grounds, land owners, ground care contractors, universities, private individuals and farmers.
I developed new business using methods such as cold calling, upsell with account management, customer visits, online presence via LinkedIn, and a general always available attitude via traditional contact mediums. I operated a strict open diary for all to see at Spaldings and always aimed to plan and publish my schedule in advance. My daily appointments were used to really showcase product demonstration and advise on sales opportunities.
The role enabled me to really use my sales experience with weekly report planning, diary management, new business development, new product demonstration, cold calling, t
Sales & Business Development Manager - Oakley's Ground Care - Shrewsbury, Shropshire
(2020-10 - 2024-05)
I operated a challenging and diverse sales & business development manager role as the voice and face of Oakley's luxury domestic, ground care, agricultural, electric and fine-turf garden machinery sales along with machinery hire. The role was competitive salary based coupled with a heavy emphasis on commission, with monthly targets to be met which I enjoyed completing in an over and above un-measurable way. My role was dependent on me ensuring proactive sustained business growth with existing and new customers.
Whether it be business to customer or business to business I was unfazed in my request for success and have a talent for achieving those elusive KPI's. I was very passionate and engaging when it came to relationship management and had a positive approach for building bonds, engaging with customers and masterminding business growth. In short, I performed not just a sales & business development manager, but also as a go-getter and professional powerhouse.
I thrived on finding new sales opportunities and have the charm and will-power to source contracts. I am highly experienced selling branded machinery such as Toro, Farmtrac, Timberwolf, Winton, Agrint, Club Car, Stiga, Stihl,
