Dean Grant

Experienced Marketing Manager and brand specialist, with a strong track record of developing compelling content, shaping brand stories and delivering integrated marketing campaigns that drive engagement and commercial results. Having worked within leading organisations and, more recently, running my own small marketing agency, I combine strategic thinking with strong commercial awareness and hands-on delivery across multi-channel campaigns. I am now looking to bring my experience, creativity and insight back into a corporate marketing environment, where I can play a key role in delivering the marketing objectives.

Owner/Marketing & Brand Manager at Only Words Creative (2023-12 – Present)

Only Words Creative are brand and marketing specialists. My hands-on role involves a mix of brand/campaign management, and creating compelling, audience-focused content that enhances brand storytelling, improves lead generation, and drives brand awareness across multiple channels for our clients.

• Develop and optimise website copy and content to strengthen brand storytelling, improve customer journeys and increase engagement and click-through rates.
• Manage multiple projects and deadlines simultaneously, balancing strategic planning with hands-on delivery.
• Designing and delivering multi-channel marketing campaigns that deliver tangible results. I helped a blue-chip client increase phone sales by 48% via an automated email campaign.
• Create and manage advertising, video and TikTok content, with multiple videos achieving significant organic reach and generating strong commercial returns.

Marketing Manager at Pure Cremation (2021-05 – 2023-12)

Supported the Marketing Director to help achieve the marketing objectives. Led communications and marketing activity for Pure Cremation, supporting strategy, content and brand development. Managed a team of marketing executives and designers, delivering campaigns and assets to strengthen brand awareness and drive growth.

• Led the planning, development and delivery of multi-channel marketing campaigns across TV, print, digital and other customer communications.
• Managed the compliance sign-off process for all marketing communications, ensuring FCA compliance while maintaining creative quality and alignment with business objectives.
• Managed PR, media relations, partnerships, sponsorships and community initiatives to strengthen brand awareness and engagement.
• Developed compelling copy, content and advertising across TV and digital channels, combining product knowledge with strong storytelling and consumer insight.
• Owned Pure News, the quarterly customer newsletter distributed to 140,000 plan holders, from content development through to delivery.
• Provided campaign performance analysis, reporting, research and recommendations to senior stakeholders to support ongoing optimisation and commercial decision-making.

Transport Network Planner at Howard Tenens (2017-10 – 2021-02)

Office-based transport role - supporting Costa Coffee and Mars Drinks (Lavazza), responsible for 20 full-time HGV drivers. Managed route planning, collections and redeliveries to ensure efficient daily operations.

• Planning effective and efficient transport routes on behalf of our customers, in line with budgets.
• Oversaw the day-to-day management of 20 HGV drivers, monitoring operational performance and ETAs while coordinating breakdown and accident support to ensure service continuity and minimise disruption.
• Management and customer-focused daily, weekly, monthly, and quarterly reporting to key stakeholders.

Sales & Marketing Manager at Lynx UK (2015-03 – 2017-04)

Managed marketing and sales activities for new and used telecommunications products and services. Led website development, created marketing materials, and delivered multi-channel campaigns to drive business growth.

• Managing copy and content across all digital platforms and social media.
• Networking at industry events to generate new business and manage existing relationships.
• Handling all broker and online enquiries and managing key customer and supplier relationships.

Marketing Executive at RMS Ltd (2013-06 – 2015-03)

Helped to lead online customer acquisition through social media, website, PPC and Google Ads, generating £800k in new business sales in one financial year.

• Working closely with the Director and Commercial Director to design and implement new strategies and marketing propositions.
• Undertaking key reporting roles and producing campaign/project analytics for all stakeholders.
• Producing and updating marketing assets such as catalogues, technical spec sheets, and flyers to support various marketing campaigns and promotions.

BA (hons) in Media Communications – University of Gloucestershire (2002 – 2005)