Aleksandra Sumbaeva

Brand manager, marketing manager, project manager

Talent

Reading, ReadingMember since 1 December 2022

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About

As a person with experience in corporate (brand management in Henkel (FMCH) and entrepreneurial mindset (successful own business founder) I am looking for new opportunities to apply my skills and knowledge.

My interests are with (but not limited) marketing, brand management, digital marketing, new product development, project management.

Experience

2017 – 2022, Founder, CEO

Preschool & Kindergarten (Reggio), Saint-Petersburg

Launch & Management (Marketing, Product, HR, Sales, Finance):

Market analysis, positioning, segmentation; marketing strategy.
Personally developed website, run social media (content, design).
Created a team (>15), continuously train and build capability.
Successfully survived shutdown caused by COVID-19 restrictions, (to high extent by support and donations of loyal customers - over 80%).
Instantaneous conversion from offline to online format while shutdown.

Achievements:

Profitable after 12m; expansion in 2019 (2nd subsidiary) – profitable after 1m
Top 5 businesswomen by Vkontakte

2016-2017, Strategic & Marketing Consultant

Wolf Business Technologies, Saint-Petersburg

Strategic & Market analysis;
Entrepreneurial education program development.

Achievements:

2 out of 3 developed marketing strategies applied by clients:
Developed ready to use educational program

2012-2015 Brand Manager (2013-2015), Junior Brand Manager (2012-2013)

Henkel (FMCG), Saint-Petersburg

Category management (4 categories, >200 SKU); Pricing; NPD (production process coordination, budjeting, pricing, marketing support); marketing mix development & implementation; sales&market analysis.

Achievements

Winner of Henkel Marketing Guru Challenge
Successful new product launch (new category) – 189SKU (in time;sell out taget);
Developed (with creative agencies): TV ad, POS materials, trade equipment, SMM, web-site
Redesign of tapes categry (3 brands, 58SKU);
Launch of 11 new SKU:
New sales force motivation program developed (resulted in 5% sell out growth);