Deji Adeoti

Sales Executive with 10+ years’ experience across B2B and B2C sales, inbound enquiries, outbound telephone sales and new business development. Experienced in engaging SME decision-makers and private customers, generating and qualifying leads, negotiating commercial deals and managing sales pipelines.

Background includes digital marketing, cloud technology, telecommunications and high-value personalised vehicle registrations. Skilled in consultative selling, objection handling, follow-up and Salesforce CRM, with experience in remote and hybrid, KPI-driven sales environments.

Sales Executive (B2B) - Wesharez Ltd - Remote

(2023-08)

Digital marketing and cloud technology solutions for SMEs

• Generate new business through prospecting, company databases, existing customers, referrals and targeted outbound telephone sales, making 60+ outbound calls per day.
• Use fact-finding and needs analysis to identify SME growth opportunities and recommend cost-effective digital marketing and cloud solutions.
• Qualify and funnel leads through CRM and campaign activity, matching solutions to customer needs and progressing opportunities towards close.
• Manage a personal portfolio of opportunities while maintaining agreed KPIs, SLAs and daily task lists; process sales orders by email and telephone.
• Build client relationships through clear, timely communication and customer-focused follow-up.

Sales Executive (B2B & B2C) - Registration Transfers - Hybrid

(2017-03 - 2023-08)

Personalised vehicle registrations and transfer services

• Managed inbound enquiries and made 50+ outbound calls per day, typically achieving at least one hour of talk time.
• Negotiated deals from £300 to £500,000+ and sold premium personalised registrations, including registrations valued at £500k+.
• Matched registration options to customer budgets and requirements using consultative selling, attentive listening and objection handling.
• Built long-term client relationships through reassurance, regular updates and after-sales support; repeat-business potential was estimated at 70–80%.
• Managed the sales process from initial enquiry to completion, maintained accurate CRM records and forecast opportunities through the pipeline.
• Achieved and exceeded monthly sales targets, supported by daily and weekly activity goals and consistent follow-up.

Business Account Executive (B2B) - BT Business - Hybrid

(2015-01 - 2017-03)

VoIP, business connectivity and unified communications

• Generated new business through outbound B2B telesales, engaging UK-wide SME and commercial decision-makers across government, healthcare, industrial, motor and other sectors.
• Reviewed customer accounts and communication needs to recommend appropriate connectivity and VoIP solutions.
• Recorded account intelligence, including contract renewal dates up to 18 months ahead, to nurture prospects and identify future opportunities.
• Used Salesforce CRM to record customer interactions, manage follow-ups and maintain an organised sales pipeline.
• Exceeded weekly KPI targets and received recognition for consistently achieving a top sales conversion ratio; secured a full BT Business package on the first day of calling.

BA (Hons) - Business Management & Enterprise (2:1). Relevant modules: Sales & Negotiation, Business Development, Account Management, Enterprise & Commercial Strategy - De Montfort University