Edward De Leonardis
Econometrician
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About
Analytical problem solver specialised in evidence-based insights with a strong track record in advising senior management on strategic and tactical decisions related to media & marketing. Served multiple clients across a broad range of industries and geographies. Manages internal stakeholders, cross-functional teams and key business relationships by using agile effective communication and organisational skills, creative problem solving and a sense of mission and ownership.
Experience
+13 years working in MMM. Worked across multiple markets(US, UK, IE, DE, NL, PL, AT), sectors and clients (IKEA, Cinch, American Express, JLR, Virgin Media, Three, TK Maxx, Jack in the box and Google), at both agency side and client side. Extensive end-to-end econometrics project experience.Fluent in English and Portuguese.
Core competencies include: Econometrics • Marketing Analytic • Statistical Modelling • Databases • Modelling Data on the Web • Project Management • Teamwork • Stakeholder Management • Python Programming
Education
MSc Economics and Econometrics and a MSc Advanced Computer Science, both at the University of Manchester, UK
