Edward Hartley

Experienced in crafting impactful content, delivering innovative products, managing award-winning campaigns and implementing insight-driven strategies that deliver desired results. Creating growth and user acquisition strategies from the ground up that help innovative products both mature and startup stage as they go to market. Forged leading talent partnerships and award-winning marketing initiatives throughout entertainment industries over ten fruitful years of experience.

2021 - 2023 VP of Growth at TheClub / CreatAR Web3 Music Platform

• Achieved 9900% increase in average site traffic through my growth marketing strategies
• Converted 2,200 high-value users from a pre-launch waitlist with my user acquisition process
• Created high conversion marketing campaigns, allocating five-figure budgets across multiple channels
• Boosted marketing campaign performance with rigorous targeting and A/B testing of Ads
• Tracked key performance metrics like CPC and CTR, reporting analytics directly to C.E.O
• Collaborated with developers to inform multiple iterations of product lifecycle
• Presented data and insights to make recommendations that optimised acquisition funnel
• Forged impactful partnerships and led meetings with influential artists and major management agencies

• Achieved rapid scale with growth strategies that drove user acquisition across key territories
• Delivered tangible commercial results through consistent schedule of content
• Optimised SEO directly drive user engagement and transaction volume to earn market-leader position
• Built community of chefs, restaurants and influencers and forged reputation as industry thought-leader

• Increased software sales and user acquisition through marketing initiatives
• Manage regular schedule of high-performing editorial content to achieve market leader position
• Engaged influential creators and created a platform for diverse industry perspectives 
• Built and managed community of 100,000+ followers around animation products

• Played a major role on strategy projects that helped Google maintain global market position
• Informed winning comms and repositioning strategies with research and insights
• Cited as an expert and published in industry reports on subjects around technology, luxury, gaming, entertainment and online communities

• Generated new meetings with major FMCG prospects such as Carlsberg and Weetabix Group, and led lead-generation strategy
• Informed product innovations and led major conference and networking opportunities

• Won £75,000 in new business for PR agency Stripe and arranged new business meetings with decision makers at major businesses like CitiBank, TUI and Holland & Barrett
• Orchestrated all client new business outreach and consulted on sales strategy

• Earned £150,000 return on investment and won Gold in Best Automotive and Best Experiential categories at 2014 Data & Marketing Awards for The Vultus Campaign at ComicCon 2014

2010-2013 Bachelor of Arts in History  University of Nottingham