Content & Campaign Operations - Freelance
(2026-01)
Operating across content production, influencer campaign management, and strategy as an independent specialist.
- Operated as Head of Content by Dealmakers Academy, overseeing content operations, production systems, and channel strategy.
- Ran Undisputed's paid influencer program (£25K budget), owning creator selection, briefing, and campaign delivery end-to-end.
- Supported the influencer campaign for Mouse P.I. working within a $400K campaign budget alongside the core team.
- Impact: Delivered creator campaigns for live game launches while building an independent freelance practice spanning content strategy, production, and influencer marketing.
Head of Operations - Zygomedia
(2024-07 - 2025-12)
- Lead and scale a 12-person YouTube editing team, delivering 80+ uploads per week across gaming and business creators.
- Implemented production systems and workflows improving delivery consistency while maintaining brand quality.
- Partner directly with creators to identify performance gaps, improve retention, and shape long-term content strategy.
- Oversaw metadata, SEO, and analytics optimisation to support audience growth and discoverability.
- Act as senior operational contact for creators, ensuring output aligns with commercial goals and brand expectations.
- Impact: Enabled creators to increase output without sacrificing quality, freeing them from operational bottlenecks.
Senior Campaign Manager - Fourth Floor Creative
(2022-01 - 2024-07)
- Managed high-value gaming, tech, & entertainment influencer campaigns end-to-end, from pitch to post-campaign reporting.
- Owned budgets, negotiations, and profitability, ensuring campaigns delivered commercial value for both brands and creators.
- Served as primary client contact, maintaining long-term relationships through clear communication and delivery confidence.
- Supported creators with sponsored content strategy to protect authenticity, performance, and audience trust.
- Produced campaign reports and case studies highlighting performance, reach, and creator value.
- Impact: Delivered repeatable, profitable campaigns while strengthening both brand and creator relationships.
Video Production Manager - GR Digital/Zygomedia
(2019-01 - 2022-12)
- Directed a 25-person video production team delivering 170+ weekly assets for global gaming creators.
- Introduced data-informed creative planning to align content direction with audience behaviour.
- Improved production efficiency and quality by refining internal systems and review processes.
- Impact: Increased production scale without compromising turnaround time or creative standards.
