Ekta

Master's graduate in Marketing and Brand Management seeking a junior marketing role in London, particularly within FMCG and retail.

Experience delivering digital campaigns, managing social media channels, and maintaining the brand tone of voice for a Young's Pubs venue while working in fast-paced customer-facing environments. Skilled in content creation, email marketing, content scheduling, reputation management, and translating brand strategy into practical execution. Bringing strong academic foundations, hands-on commercial experience, and an understanding of consumer behaviour, customer engagement, and brand communication in high-volume environments.

Social Media and Marketing Executive, FOH Team Member - King's Head - Roehampton, London, UK

(2025-01)

• Maintained a venue reputation score of 915/1000 with a 100% review response rate, monitored and managed weekly via area health check reporting.
• Grew in-venue event engagement rate to 30–35%, delivering seasonal and event-based campaign content across Burns Night, Christmas Jumper Day, and festive eventing.
• Executed bi-monthly email marketing campaigns via Atreemo, targeting the venue's customer database to drive bookings and footfall.
• Managed Instagram content calendar for kingsheadsw15, publishing 3x per week consistently in line with Young's group brand guidelines and Digital TOV framework — including compound adjectives, conversational copy, and platform-appropriate formatting.
• Operated across multiple digital channels simultaneously — email (Atreemo), Instagram, Facebook, and Linktree — applying current best practices including UGC strategy, video-first content, and snackable format creation.
• Acted as on-site digital liaison between King's Head and the Young's Area Sales & Marketing Manager, translating group-level strategy into venue-level execution.
• Managed all marketing responsibilities concurrently with a Front of House role, demonstrating initiative and self-management in a high-volume environment.

Fraud Specialist - JP Morgan Chase & Co. - Bengaluru

(2022-01 - 2024-12)

• Utilized data analytics tools and technologies to assess patterns, trends, and anomalies indicative of fraudulent activities.
• Lead investigations into suspected fraudulent activities, collected and documented evidence for potential legal proceedings.
• Worked closely with cross-functional teams, including finance, compliance, and legal, to share information and coordinate fraud prevention efforts.

Technical Support Representative - Kyndryl Pvt. Ltd. ( IBM ) - Hyderabad

(2021-01 - 2022-12)

• Collaborated with clients to identify the root cause of the problems and implemented effective solutions.
• Shared technical knowledge with cross-functional teams, including development and engineering, to resolve complex technical issues.
• Handled confidential documents and maintained their proper organization.

Customer Service Executive and SME - InterGlobe Aviation Ltd. (Indigo) - Kolkata

(2018-01 - 2021-12)

• Built and maintained positive relationships with passengers to enhance the overall customer experience.
• Analyzed existing processes and recommended improvements to enhance efficiency and customer satisfaction.
• Contributed to the development of training manuals, process documents, and knowledge base articles.

MSc. - Marketing and Brand Management - Kingston University (2025-01 - 2026-02)

B.Com - Accounting and Finance - Seth Anandaram Jaipuria College, University of Calcutta