Elaine Airth

Multi-Site General Manger and previously a Regional Operations Manager with experience over 15+ years in delivering multi-million pound business growth across the hospitality sector. Well versed in implementing strategies / trading plans for achieving revenue targets and leading large-scale transformation / improvement projects across regions to achieve core objectives. Well versed in working at a senior level to develop sales / operational strategies, plans and profit targets with a background of providing valuable input on decisions relating to business turnaround and expansion with proven success in exceeding qualitative and quantitative KPIs.

Seeking to use background and training to join dynamic team with strong strategic growth plan, focused on delivering a high quality product and an exceptional experience for their teams and customers.

Multi-site General Manager - Park Holidays - Silver Sands, Lossiemouth & Burghead

(2023-02)

• General Manager of the year 2025
• Various Park accolades including Sales Manager of the year, Sales Advisor of the year, Outstanding EBITDA versus budget, Outstanding KPIs
• Achieved £940,000 over budget in 2025 with all income streams ahead of budget and costs well controlled
• Year on year improved Guest and Owner survey results
• Trip Advisor Traveller Choice Award
• Overseen the opening of various park investments including new swimming pool, shop, craft den and gym, various pitch developments, new reception and sales office & new touring block

Regional Operations Manager - Parkdean Resorts - West Coast of Scotland

(2019-11 - 2022-11)

Held responsibility for 4 locations across the west coast of Scotland with a team of 4 Holiday Park Managers and 500 staff to meet all targets.

• Achieved a high score in the 2021 Employee Engagement Survey
• Generated ideas on future business activities to ensure a forward thinking strategy / business plan for each site, whilst maintaining up-to-date knowledge of the market environment, competitors and trends
• Translated strategic goals into operational plans to achieve core objectives for locations across the region whilst holding full P&L / budgetary responsibilities – achieved EBITDA of £9.3m
• Drove the achievement of KPIs by instilling a culture of high performance in all aspects of operations, and performed regular reviews / audits to identify areas of improvement
• Devised effective and targeted campaigns for marketing and promotion to drive an increase in revenue levels
• Led a breadth of capital development (CAPEX) projects and refurbishments and managed annual park budgets
• Developed the 'Park Service Brand Standard Guide and Management by Walking Around Documents' to help improve standards and ensure consistency across all 66 Parkdean Resorts
• Held position as part of a group that devised the companies ESG strategy and presented the social strategy aspects to the CEO and senior leadership team for launch at the company's annual management conference
• Delivered performance, financial and operational review reports for senior leadership personnel to assist in making sound business decisions and devising strategic plans
• Organised and hosted the 2021 Park Services virtual pre-season training for GMs, Accommodation Managers, Maintenance Managers and Guest / Owner Experience Managers, ensuring business objectives were communicated
• Monitored team performance through regular 1-2-1s and park visits, weekly team meetings and formal quarterly reviews with clear smart actions and outcomes
• Ensured each site was compliant with respect to Health and safety, stocktaking and financial processes and ensuring compulsory training and ongoing refresher training was being undertaken in all departments
• Held position as a member of the company's Safeguarding Committee

General Manager - Parkdean Resorts - Southerness Holiday Village

(2018-11 - 2019-11)

Led 10 Heads of Department including an Assistant General Manager, Complex Manager, Guest Experience Manager, Accommodation Manager, Maintenance Manager, Administration Manager, Holiday Home Sales Manager, Security Manager, Sports and Leisure Manager and Entertainments Manager. Managed the resort which included 130 holiday homes and lodges for rent with 450 Holiday Homeowners and 100 touring pitches to meet all targets / KPIs successfully.

• Held responsibility for the performance of the park with respect to turnover forecasts, margins, costings and expenditure with full accountability for the P&L and controlling costs – drove EBITDA increase of 24% vs. prior year
• Worked closely with senior management to develop the customer services strategy and ensure visitor satisfaction targets were exceeded
• Took action to resolve any escalated customer complaints to full guest satisfaction in line with company policies
• Ensured compliance in all areas including H&S, COSHH, legionella, fire safety and food hygiene – significantly improved RAG rating and % for all audited areas

General Manager - Parkdean Resorts - Wemyss Bay Holiday Park

(2017-03 - 2018-11)

General Manager - Parkdean Resorts - Tummel Valley Holiday Park

(2011-01 - 2017-03)

Deputy General Manager - Parkdean Resorts - Wemyss Bay Holiday Park

(2009-02 - 2011-01)

Duty Manager - Parkdean Resorts - Nairn Lochloy Holiday Park

(2004-03 - 2009-02)

Administrative Assistant / Receptionist - Johnston Carmichael Financial Services

(2003-11 - 2004-03)

Tour Guide (English and German) - Chivas Brothers

(2003-07 - 2003-10)

Receptionist / Tour Guide - The Former Royal Yacht Britannia

(2002-10 - 2003-05)

Reservation Assistant - Discover Travel and Tours

(2001-04 - 2001-09)

BA (Hons.) - Tourism Management - Napier University (2003)

Highers & Standard Grades incl. English and Mathematics - Speyside High School