Elena Batueva

• Has been working for a global leader in audience measurement, data and analytics.
• Experienced in brand compliance projects with a focus on ethnic marketing. Clients included Microsoft, Mars, Unilever and Philips.
• Over 7 years of experience in project audits, quality assurance and measuring audience behaviour across various channels and platforms.

Currently, I am leading compliance auditing contracts at Nielsen, a global leader in audience measurement. Here, I am responsible for assessment and analysis of client’s advertising and marketing content making sure that the internal guidelines implemented correctly. Supporting clients in their missions to be more sustainable, diverse and inclusive in their marketing activities. Enabling clients to optimise marketing budgets, delivering greater value and return on investment.

Nielsen

Compliance Programme Manager (2017- present time)

• Led compliance audits by planning and scheduling tasks, delegating responsibilities, and ensuring timely completion of quality checks.
• Collaborated with the commercial team to develop and manage project budgets, aligning them with business objectives and financial targets.
• Defined and managed project scope to ensure alignment with client objectives and deliverables.
• Produced detailed client reports in Excel and PowerPoint assessing activities for compliance with brand marketing codes, including:
• Adherence to marketing guidelines for presence of Diverse Groups (EDI), sustainable messaging, portrayal of featured behaviours, advertising in children.
• Performance analysis by segment, brand, market and media type.
• Highlight best practices, identified missed opportunities and suggested areas for improvement.
• Provided detailed compliance breakdowns using RAG - status metrics, offering actionable insights for clients.
• Actively participated in conference calls with client, preparing information where requested and completing agreed actions within specified timescales.
• Coordinated advertising agencies in refining creative content to meet regulatory requirements, ensuring smooth project execution and alignment with client expectations
• Provided feedback to the compliance review team on client activity and issues affecting clients, and actively offering solutions.
• Acted as the escalation point for IT issues, ensuring smooth transfer of the audited content to the Portfolio platform. Working with IT and Service desk to resolve problems.
• Responded to client requests, working in conjunction with Client Services/ Commercial team colleagues ensuring elevated levels of client satisfaction.
• Maintained procedural and methodology documents to support operations.
• Developed training materials and collaborated with team leaders to deliver training for marketing documentation for compliance projects.
• Built and maintained strong relationships with clients, fostering trust and overcoming objections to ensure successful programme implementation.

Windsor Knot

Brand Manager (2010-2016)

• Developed and maintained brand identify and image through positive press.
• Led social media campaigns.
• Managed budgets to support branding efforts.
• Analysed data for trends, insights, and information.
• Internal communications.
• Managed budget for printing, and other resources within the office.

Etam Group

PR Manager Assistant (2007-2009)

• Press release translation/writing
• Media communication 
• Evaluated advertising and promotion programs for compatibility with public relations efforts and strategies
• Maintained relationships with all media sources including journalists and news personnel

Samara State University of Economics, Samara (2001 - 2006)

BSc International Economy