Junior SEO Specialist at Damteq (2025-03 – Present)
- Delivering organic and technical SEO strategies across a diverse client portfolio to improve search visibility, traffic, and conversions.
- Planning and executing multi-channel SEO activity, including content optimisation, technical audits, schema markup, UX improvements, and on-page copywriting.
- Producing monthly performance reporting using GA4, Google Search Console, and SEO platforms such as SEMrush to track growth and inform strategy.
- Managing client relationships and communications, translating technical insights into clear commercial recommendations.
- Actively monitoring and adapting to AI-driven changes in search, including evolving SERP layouts, AI Overviews, semantic search, and shifts in user behaviour, to ensure SEO strategies remain effective and future-proof.
Digital Marketing Executive at Paleo Ridge (2024-08 – 2025-03)
- Lead responsibility for digital marketing strategy, primarily on technical and on-page SEO.
- Create and optimise Meta ad copy for paid social campaigns.
- Track performance metrics to identify growth opportunities and improve ROI.
- Contribute to multi-platform social media content planning and posting.
- Liaise with influencers to build and maintain strategic partnerships.
- Support website migration and rebuild, including content migration and Shopify development.
Freelance Content Creator at Various Contracts (2013-10 – 2024-08)
Over a decade of freelance experience in journalism, blogging, SEO content, and digital publishing.
- Delivered editorial work across industries including gaming, yachting, current affairs, mental health, and lifestyle.
- Built and managed a personal blog covering mental health, commentary, creative writing, and music projects.
- Achieved 3,000+ views on a single article for start-up publication Culture of Gaming.
- Strong working knowledge of WordPress, SEO best practice, and content scheduling tools.
- Extensive social media promotion experience, primarily using TikTok for audience growth.
Supervisor at The Guildhall Village (2023-09 – 2024-08)
- Managed daily operations including opening, closing, cash handling, and compliance checks.
- Supervised staff and acted as liaison between frontline teams and management.
- Led social media activity across TikTok and Instagram.
- Handled customer inquiries across email, telephone, and social platforms.
- Oversaw cellar management, line cleaning, stock control, and site standards.
Contracted Content Writer at CrewPass (2023-02 – 2023-01)
- Produced blog content for the yachting employment and recruitment industry.
- Managed email marketing campaigns via MailChimp.
- Created social media captions and tagging strategies.
- Assisted with speech writing and policy document editing.
- Planned and delivered workloads to strict deadlines in a contract-based environment.
Contact Centre Advisor at Richmond Motor Group (2022-10 – 2023-09)
- Handled high-volume inbound calls, working to KPIs and conversion targets.
- Coordinated bookings and supported the end-to-end customer journey.
- Maintained GDPR-compliant customer databases and internal records.
Customer Support Specialist at Cazoo (2021-11 – 2022-10)
- Delivered frontline customer support across phone and email channels.
- Managed booking processes for vehicle repairs and logistics coordination.
- Worked high-volume case queues with strict accuracy and prioritisation standards.
Supervisor at Panero Lounge, Portsmouth (2019-07 – 2021-11)
- Oversaw bar operations, service flow, and staff scheduling.
- Managed social media channels and private event bookings.
- Handled stock control, cellar management, and operational compliance.
- Delivered training for new team members and led customer-facing service.
Shift Leader at JD Wetherspoon, The Kings Fee (2013-10 – 2019-07)
- Led shifts, delegated responsibilities, and maintained service standards.
- Performed admin duties including payroll support, customer communications, and staff records.
- Managed opening, closing, deliveries, stock ordering, and maintenance reporting.
