Emma Watson

Senior, highly organised client, business and communications professional with over 20 years’ experience and 15 years running an award-winning business. Experienced in managing client and stakeholder relationships, multiple accounts and priorities, projects, meetings, correspondence, CRM systems and day-to-day business operations.

Marketing & Communications Lead | Founder at Specky & Ginge Ltd (2012-08 – Present)

• Lead marketing and communications strategy and delivery for SMEs and founder-led organisations across a range of sectors in the UK and Ireland.
• Take client briefs from business objective and audience problem through to messaging, campaign planning and practical delivery across websites, email, social media, content and customer journeys.
• Manage long-term client and stakeholder relationships, priorities, deadlines and delivery across multiple live projects, maintaining clear communication from brief through to completion.
• Coordinate freelancers and suppliers, set briefs, review work and maintain quality and consistency across client delivery.
• Use audience and customer-behavior insight to improve positioning, messaging, trust and conversion, bringing an audience-psychology perspective to marketing decisions.
• Plan and deliver workshops, coaching, presentations and business events, translating complex ideas into clear, practical action.
• Use CRM, scheduling, email and content systems to manage opportunities, workflows, follow-up and delivery, alongside hands-on company administration and problem solving.

Presenter & Broadcaster at Heart Network / Global Radio and freelance media (2010 – 2012)

• Presented live regional and network content, interviewed guests, produced material and represented brands at public events, building strong audience connection across live, recorded and digital formats.
• Worked in fast-moving environments where tone, timing, empathy and understanding what an audience needed in the moment were central to success.

Presenter, Producer & Media Professional at Global Radio, TFM, Wish FM and other UK commercial stations (2002 – 2010)

• Held breakfast, daytime and weekend presenting roles alongside programme planning, production, promotions, events and audience engagement.
• Additional work included TV presenting, video production, magazine columns and voice-over work for clients including Aviva, World Duty Free and The Extreme Sports Channel.

BA (Hons) in Media Production with TV & Video Skills – University of Bedfordshire

BTEC National Diploma in Media