Emma Wong

Innovative B2B marketing leader with over 15 years of experience driving lead growth and ROI in the IT & SaaS sectors. Passionate about aligning marketing with sales to accelerate revenue. Proven track record of increasing sales leads by 150%, optimizing marketing ROI to 90%+, and securing £100K+ in partner marketing funds annually.

Adept at ABM, digital strategy, event marketing, and content marketing to drive revenue growth. Skilled in leveraging CRM, intent data, and analytics to refine targeting and boost conversion rates. Experienced in collaborating with top-tier IT partners like Red Hat, Docker, and HashiCorp to execute high-impact GTM strategies.

Head of Marketing | WM Promus | London, UK | Aug 2022 - Present

(IT consulting firm specialising in digital transformation, SaaS, and cloud solutions)

• Led data-driven demand generation campaigns, increasing sales-qualified leads by 150% and boosting conversion rates by 20%
• Spearheaded ABM campaigns targeting key enterprise accounts, driving engagement through tailored content and outreach
• Drove digital growth strategies (SEO, SEM, paid media) that increased customer engagement rates by 33% and improved lead nurturing with deal conversion rate over 15%
• Secured and managed £100K+ per annum in Marketing Development Funds from strategic IT partners for event sponsorships and co-marketing
• Launched high-impact content marketing initiatives, creating whitepapers, case studies, and videos that positioned the company as an industry leader
• Optimised CRM (Salesforce, HubSpot) and intent data tools to refine segmentation and personalise outreach, accelerating deal velocity
• Delivered thought leadership and GTM strategies through webinars, workshops, and industry events, driving brand visibility and lead acquisition
• Championed the G-Cloud 14 bidding strategy, refining service offerings and expanding sales opportunities by 15%, securing a stronger presence and increased client acquisition opportunities. 

Bachelor of Business Administration (Marketing) | Hong Kong University of Science and Technology, HK