Tom Evans

I’m a Marketing Manager with 12+ years’ experience driving growth for SaaS, HR, and recruitment businesses. I specialise in multi-channel campaigns — from SEO and PPC to content, webinars, and events — with proven results including a 171% increase in Marketing Qualified Leads at Locate a Locum and a 111% uplift in campaign responses at Talos360. Passionate about blending creativity with data, I thrive on building strategies that deliver measurable results while telling authentic, engaging stories.

Professional Experience

• Locate a Locum – B2B SaaS Marketing Lead (2023–Present)

  Leading all marketing campaigns, driving a 171% YoY increase in MQLs through multi-channel strategies (email, PPC, SEO, content, events, direct mail). Managing a small team.

• Talos360 (2018–2023)
  • Marketing Campaign Manager (2021–2023): Delivered a 111% increase in campaign responses, leading integrated SaaS marketing programmes.
  • Business Development Marketing Manager (2019–2021): Achieved a 29% uplift in new clients and 168% increase in revenue despite COVID challenges; created a webinar strategy with 20,000+ registrations.
  • Events & Data Manager (2019): Planned and delivered 40+ events nationwide, supporting wider marketing with data, content, and email campaigns.
  • Marketing Executive (2018–2019): Drove inbound leads, managed social media, SEO, content creation, and events.

• Business Doctors – Marketing Executive (2018)

  Franchise marketing and recruitment, managing campaigns, social media, and PPC.

• Kingsley – Marketing Assistant (2016–2017)

  Digital and content marketing for recruitment consultancy, including SEO, PR, and analytics.

• Previous Roles (2012–2016):

  Marketing and content positions across retail, e-commerce, events, and web agencies (including TJ Hughes, Engage Web, Imaginations), building experience in SEO, copywriting, content production, and analytics.

• Early Career (2010–2012):

  Laboratory and quality control roles before moving fully into marketing.

Education

• BA (Hons) Criminology and Criminal Justice (2:1) – University of Central Lancashire (2006–2009)
• A-Levels: Biology (A), Communication Studies (B), Psychology (C) – Birkenhead Sixth Form College (2004–2006)
• GCSEs: 10 including Science (A*), English Literature (A*), English Language (A), History (A), Maths (B) – Rock Ferry High School (1999–2004)

• SEO Customised Training – Designated Associates Ltd.
• Social Media Training (Advanced & Overview Levels) – Designated Associates Ltd.
• Key Skills (Computing) – MS Office Suite (Word, Excel, Access, PowerPoint, Publisher)