
Member Journey Host
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Member experience professional with a strong foundation in sports management and digital creative media, currently completing an MSc at Loughborough University London. Proven track record building meaningful member connections, driving retention through personalised experiences, and leveraging digital strategy to enhance customer satisfaction. Skilled at coordinating cross-team initiatives, gathering actionable insights from data, and creating compelling experiences that build loyalty in the sports and wellness sector.
Member Journey Host at Virgin Active UK (2026-05 – Present)
Experience Consultant at Virgin Active UK (2026-01 – 2026-04)
Drove member sales and engagement through consultative, member-first conversations and experience-led consultancy.
Duty Manager at Virgin Active UK (2024-03 – 2026-07)
Talent Development Officer at Kenya Academy of Sports (2021-08 – 2021-12)
Coordinated athlete talent development, mentorship and sponsorship programmes; analysed training data to inform strategy and communicated insights to stakeholders across the sports sector.
Assistant & Social Media Manager at Essa Beauty Shop (2019-07 – 2021-07)
Produced product photography and social media content to strengthen digital marketing and brand presence; coordinated customer-facing activities.
MSc in Digital Creative Media – Loughborough University London (2025-09 – 2026-09)
BA(Hons) in Sport Management – University College Birmingham (2022-10 – 2023-06)
NDip in Sport Management – Nelson Mandela University (2019-01 – 2021-09)