Fatin Zainol

I bring five years of professional experience in consumer and shopper marketing. My background includes driving strategy for globally recognized consumer healthcare brands such as Sensodyne, Polident, and parodontax. I possess a proven ability to translate deep retail, category, and shopper insights into successful market actions, always prioritizing the understanding and fulfillment of evolving consumer needs.

My academic pursuit is designed to build upon this commercial foundation and prepare me for roles that require advanced analytical skills.

Assistant Trade Marketing Manager at Haleon (previously GSK Consumer Healthcare) (2022-08 – 2025-08)

Supported delivery of brand sales, share, profit and gross margin percentages in oral care category. Utilized and deployed global shopper toolkits to create high impact brand presence in relevant shopper touchpoints within Malaysia.

• Supported delivery of brand sales, share, profit and gross margin percentages in oral care category
• Utilized and deployed (with maximum effect) global shopper toolkits to create high impact brand presence in relevant shopper touchpoints within Malaysia
• Created cost effective, high impact shopper presence across Grocery & Pharmacy where global shopper toolkits were not suitable for local activations
• Supported shopper, category and retailer research on key campaigns through the analysis of insights
• Created powerful relationships with National Accounts to optimize the most impactful and effective solutions including face-to-face customer meetings
• Brought strong regional insight as well as retail, category and shopper needs into competitor activity to ensure toolkits were maximized to their effectiveness
• Performed as a shopper marketing lead throughout the commercial planning process to ensure the shopper voice is at the heart of the brand and customer plans
• Evaluated shopper and retailer activations to ensure the business spending money efficiently while continually improving and delivering ROI
• Managed the shopper budget, monthly forecasting and the phasing of spends

Senior Account Executive at Lion & Lion (2022-06 – 2022-08)

Assigned to one of the leading property groups in Malaysia: Tropicana Group. Acted as an effective liaison between client and internal execution teams.

• Assigned to one of the leading property groups in Malaysia: Tropicana Group
• Acted as an effective liaison between client and internal execution teams
• Facilitated requests from client; whilst advising to ensure the requests were aligned with brand vision and mission
• Assisted internal execution teams by being point of contact between internal and client
• Shaped strategy and turned briefs into actionable plans

Marketing Executive at GSK Consumer Healthcare (2020-05 – 2022-06)

Helped managing Global OHC and Skin Health portfolios: Sensodyne, parodontax, Aquafresh, Drapolene & Lamisil. Ensured projects cascaded from Global met market's requirements and expectations.

• Helped managing Global OHC and Skin Health portfolios: Sensodyne, parodontax, Aquafresh, Drapolene & Lamisil
• Ensured projects cascaded from Global met market's requirements and expectations and worked closely with the Regional team to ensure projects met the timelines
• Localized & tailored Global activations to ensure the marketing communications fit local languages
• Assisted with local executions and activations by getting external materials approved by internal stakeholders & external government body
• Performed administrative tasks

Marketing Intern at Excel Academy (2019-07 – 2019-10)

Came up with ideas for campaigns and promotions related to services offered. Assisted with proofreading, copywriting, and editing marketing materials.

• Came up with ideas for campaigns and promotions related to services offered
• Assisted with proofreading, copywriting, and editing marketing materials
• Performed content updates on social media accounts and websites

MSc in Business Analytics – Birkbeck, University of London (2025-09)

Bachelor of Applied Language Studies (Hons.) in English for Professional Communication – Universiti Teknologi MARA (UiTM) (2017-03 – 2020-05)

Diploma in Business Studies – Universiti Teknologi MARA (UiTM) (2014-06 – 2016-10)