Federico Varricchio

I'm a results-driven Marketing Manager with extensive experience in the automotive industry, leading impactful multi-channel campaigns for global and premium brands including BYD, Mercedes-Benz, Ford, and Volvo.

With a background in both dealer network marketing and national brand strategy, I specialise in crafting data-informed campaigns that strengthen brand visibility, engage customers, and drive measurable business growth. My expertise spans digital marketing, CRM, event management, budget optimisation, and cross-functional leadership - always focused on delivering consistent brand experiences and commercial performance.

I'm passionate about the evolving automotive landscape - from electrification to digital transformation - and thrive in fast paced environments where marketing innovation supports business growth.

Key Skills

Digital Marketing | Campaign Management | Dealer Communications | CRM | Brand Strategy | Content Creation | Event Coordination | Budget Management | Cross-team Collaboration

📍Based in London| Open to hybrid or on-site opportunities in Greater London

I have extensive experience delivering international automotive marketing campaigns and a strong background in paid media, digital optimisation, and event activation, I am confident I can contribute effectively to Audi’s digital transformation strategy.

I studied business administration and marketing.