Marketing & Growth Specialist at Freelance (2025-02 – Present)
Freelance performance marketer helping DTC e-commerce brands and B2B companies grow through paid media and email marketing.
- Scaled Meta Ads campaigns generating consistent ROAS.
- Increased email revenue by 30/35% via Klaviyo flows and campaigns
Paid Social Specialist at Dedoles (2024-08 – 2025-03)
- Managed £100K/month between Meta, Snapchat and Tiktok
- Collaborated with cross-functional teams to develop and align creative strategies, delivering customized solutions that accelerate client growth
- Strategically scaled campaign budgets to consistently meet and surpass key performance indicators (KPIs).
- Analysis and creation of comprehensive campaign reports
- Implemented and evaluated effective A/B testing methodologies to optimize ad creatives and targeting.
- Leveraged advanced dynamic ad tool to boost campaign performance.
Marketing Specialist at Neletab (2023-04 – 2024-07)
- Managed and optimized high-performing ad campaigns across Meta and Google Ads.
- Built and automated email flows, dynamic segments, and campaign mailing using Klaviyo to drive retention.
- Created and optimized SEO-driven content to improve website visibility.
- Developed and executed content strategies aligned with brand voice and marketing goals across channels
Co-founder and Marketing Specialist at Husky (2017-02 – 2023-11)
- Designed, implemented, and optimized email marketing campaigns and personalized automations to boost customer engagement and retention.
- Planned, executed, and optimized paid campaigns on Meta and Google Ads
- Developed and applied continuous improvement strategies to increase conversion rates
Co-founder and Marketing Specialist at Rancho Coworking (2019-01 – 2022-11)
- Develop and execute email marketing strategies
- Plan and manage B2B campaigns across Meta and Google Ads
- Develop and optimize social media strategies
- Analyse and report on key ad metrics and creative performance across channels
