Jordan Harding

Results-driven Growth Marketing Manager experienced in generating revenue through lead acquisition, occupancy, retention, and brand growth with more than 5 years of experience in the industry. Proven track record of success with multiple channels, CRM, CRO, international business development, and content marketing that delivered results. Experienced with full-funnel campaigns, including paid campaigns, organic traffic, and retention programs.

Marketing & Design Manager at AXO Student Living (2022-01 – Present)

Led multi-channel acquisition and international campaigns with expertise in growth marketing, CRM, and international business development.

• Led multi-channel acquisition and international campaigns across UK, India, Hong Kong & China
• Partnered with sales, operations, and agencies to align marketing with occupancy and retention targets
• Developed performance-led creative and short-form video strategies boosting CTR, CPC, and conversion rates
• Drove 190%+ YoY growth in organic users through SEO and CRO initiatives
• Strengthened B2B partnerships and launched sustainability programs enhancing brand value

Marketing Executive at Well & Truly (2021-01 – 2022-12)

Social Media & Marketing Assistant at VITB12 (2020-01 – 2021-12)

BA (Hons) in Media Studies – University of Portsmouth

Level 6 Diploma in Professional & Digital Marketing – CIM: Oxford College of Marketing