Global brand consultant & business psychologist
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I combine vast psychological knowledge and global marketing experience to create tangible brand strategies that drive long-term, sustainable business growth.
LBA Branding, Senior Strategy Consultant
Solving complex brand challenges (design & portfolio strategy, product innovation, market & consumer research) for global clients including Estée Lauder, Nestlé, Reckit Benckiser & FIFA Repositioned Nespresso for the UK Market and reshaped overarching strategy for sustainability and B-Corp communications Implemented new brand, communications, and retail strategy to drive growth for Jo Malone in emerging Chinese market Creating new brand playbook for Nuun nutrition (Nestlé Health) to ensure coherent brand footprint for during their global expansion Developed FIFA campaign to celebrate diversity in football Won several pitches of project values > £2 Million
JuLY 2021 - Current, London
M.Sc. Strategic Marketing, 1st Full Scholarship
