Franchesca Basa

With a strong background in event management and a passion for crafting unforgettable experiences, I am seeking a new opportunity to further develop my skills and contribute to the success of events. My ability to adapt and strive for excellence has propelled me forward in dynamic environments, where I thrive on creating seamless experiences and fostering strong connections with stakeholders. Bringing expertise in event coordination, logistics, and relations, alongside proficiency in tools like Microsoft Office and Adobe Creative Suite, I have consistently exceeded expectations in managing diverse events.

I am genuinely excited about the chance to utilize my experience and drive to deliver exceptional events that resonate deeply, while constantly seeking avenues for personal and professional growth in the field.

EMEA Event Manager - Zebra - EMEA Region

(2023-08)

• Executed high-impact trade shows (T&L, Manufacturing & Government Vertical focus) and conferences that contributed to pipeline growth and conversion rates.
• Led projects by developing milestone-driven plans tailored for trade shows and conferences such as Partner Summits, Sales Kick Offs, Advisory Councils & Round tables within the EMEA region.
• Traveled internationally to oversee and execute event planning and coordination, ensuring seamless execution.
• Managed sponsorship contracts, fostering strong relationships with sponsors and partners.
• Assembled and organized project calls, defining roles and responsibilities through a structured matrix for effective event execution.
• Managed and delivered stakeholders requests for internal meetings and training to high standards and return.
• Managed six-figure budgets and ensured timely execution while adhering to budgetary constraints, and provided comprehensive reports tailored to the specific outcomes of each event.
• Managed end-to-end event projects, utilizing iCapture for lead collection, resulting in exceeding targets.
• Ensured events aligned with brand guidelines, enforcing them across all aspects of event execution.
• Facilitated partner visits to the Zebra Experience Center, enhancing customer relationships and portfolio knowledge.
• Hosted webinars for Product Roadmaps, increasing registered attendees and partner engagement.
• Updated the partner channel platform with updated information, ensuring partners had access to the latest resources, product updates, and promotional materials.
• Created engaging marketing materials, including social graphics tailored for various platforms, to boost brand visibility and audience engagement.
• Maintained and refreshed the company website with upcoming events, ensuring visitors had easy access to accurate event details and registration information.

Marketing, Training & Events Coordinator - Sinclair Pharma (UK) - UK

(2023-05 - 2023-07)

• Performed daily administrative tasks to ensure the smooth functioning and coordination of department activities.
• Provided comprehensive administrative support to the marketing and sales team.
• Assisted in organizing and coordinating promotional events and training workshops.
• Imputed and analyzed relevant data into the Customer Relationship Management (CRM) system.
• Established direct communication with clients and built strong relationships.
• Prepared and edited various types of documents as required.
• Analyzed questionnaires and feedback forms to gather insights and extract valuable information.
• Coordinated the ordering process for marketing materials and samples.
• Managed the distribution of samples and marketing materials to customers promptly.
• Generated purchase orders (POs) and collaborated with the Finance department for timely invoicing. Updated and maintained spreadsheets, databases, and inventories with both financial and non-financial information.

Operations Executive - Field Sales Solutions (UK) - UK

(2021-12 - 2023-04)

• Coordinated the recruitment process for campaigns and activities, ensuring timely booking of qualified recruits.
• Organized and scheduled webinars, meetings, accommodations, and travel arrangements for the field team.
• Arranged recruitment days nationally.
• Provided exceptional support to the field team using in-house systems, ensuring smooth operations throughout the campaigns.
• Maintained constant communication with the field team, head office, clients, and suppliers, keeping all stakeholders informed and updated.
• Assisted the Operational and Account managers with daily ad-hoc requests, demonstrating flexibility and adaptability.
• Developed and distributed recruitment and communication emails using mail merge, ensuring effective and timely communication with the field team.
• Prepared and sent daily reports and updates to the managers regarding the progress of campaigns and activities.
• Created pay files for the field team and placed POS orders with suppliers, ensuring timely and accurate payments.
• Collaborated with team and area managers to address field team requests, ensuring high satisfaction levels among team members.

Marketing Intern & Community Manager - Workspott (UK) - UK

(2019-03 - 2019-08)

• Managed and administered social media platforms, creating and publishing content to drive engagement and brand awareness.
• Strategically planned and executed social media campaigns, analyzing and measuring their effectiveness to inform future campaigns.
• Developed and distributed weekly newsletters using Mailchimp, communicating with customers and clients effectively and efficiently.
• Conducted market and competition research to identify trends, insights, and opportunities to inform marketing strategies.
• Created surveys through SurveyMonkey to gather valuable customer feedback and insights.
• Acted as a gatekeeper for both B2B and B2C customer inquiries and concerns, ensuring prompt and professional responses.
• Provided exceptional on-site client assistance and support.
• Created engaging and informative content, including posts, photos, and videos, to drive customer engagement and interaction.

Social Media Manager and Promoter - ISPC Event Organization - Netherlands

(2017-09 - 2018)

• Managed social media platforms, including Instagram and Facebook, creating and publishing engaging content to drive brand awareness and customer engagement.
• Created visually appealing and informative content, including posts, photos, and videos, to support social media marketing efforts.
• Acted as the primary point of contact for both external and internal inquiries, responding to inquiries and concerns in a prompt and professional manner.
• Collaborated with event venues to organize and promote events, ensuring successful event planning and execution.

Bachelor - Creative Business – International Media and Entertainment Management - Inholland University of Applied Sciences

Level 3 - Media Creative Production (TV and Film) - Amersham and Wycombe College

GCSE - Math & English - Mandeville Upper School