Freya Allison

A dynamic recruitment and admissions manager with 8 years experience and proven track record of leading international student recruitment strategies, business development initiatives, and cross-functional project management. Demonstrating expertise in market analysis, Salesforce administration, and stakeholder engagement across higher education institutions. Recognition for ability to build high-performing teams, drive student conversion, and deliver sustainable growth in competitive markets.

Have worked in higher education providers in both UK and Australia. Developed and lead recruitment initiatives in both domestic and international market.

• Manage recruitment campaigns across Middle East, Europe, and Oceania.
• Assess MBA applications in line with class targets and requirements.
• Drove applicant interest in One-Year MBA flagship cohort.
• Attending international work conferences and events to further drive pipeline development.
• Conducted competitor analysis and identified growth opportunities.
• Coordination and hosting monthly webinars for candidates to promote programmes.
• Coordinated business development activities, overseeing 130 staff for Open Day.
• Developed executive strategies using data insights to drive growth.
• Implemented campaigns for new programme launches.
• Conducting presentations and webinars to drive interest and continue to build pipeline.
• Managed offshore stakeholders for customer success.
• Managed 2M budget annually, creating case studies if budget forecast predictions changed.
• Represented the University at the AUSTRADE Study Australia annual dinner in Taipei

Bachelor of Commerce | Swinburne University of Technology

Postgraduate Degree in Business | Swinburne University of Technology