Gabriel Alin Seica

Lead Product Designer at Quinn Advisor (2025-09 – 2026-07)

Design lead for a B2B2C AI financial planning platform, setting the quality bar across white-label deployments for major brands including Forbes, Bank of America and JP Morgan.
Redesigned the full conversational onboarding flow from the ground up for a mobile-first web experience, driving a 19% increase in conversion through continuous A/B testing.
Built production-ready prototypes with Claude Code, Figma Make and Figma MCP, compressing concept-to-testable flow from days to hours and accelerating validated iteration cycles.
Built and maintained a scalable, AI-native design system with semantic tokens and structured components designed to be consumed by code-generation and AI tooling.
Created a comprehensive admin dashboard enabling internal teams to manage users, monitor conversion metrics and configure tenant-specific settings across multiple partner brands.

Lead Product Designer at Zilch (2023-12 – 2025-09)

B2C BNPL Fintech, FCA Regulated

Led end-to-end redesign of the native app and web onboarding flows. Went beyond the brief to shape product direction, partnering across product, data, CS and marketing to turn funnel insights into a prioritised roadmap and keep cross-functional teams aligned on timelines and outcomes.
Drove impactful product improvements through data-backed experimentation: New limit screen: +3.8% conversion by reframing how credit limits were communicated, generating over £1 million in net profit from a single UI change.
Diagnosed that 50%+ of onboarding emails belonged to existing accounts and drove the redesign of the email auth flow, doubling returning user login success.
Optimised key funnel steps and fixed account creation issues, increasing overall conversion by +21% and reducing time to convert by 11.4%.
New customer onboarding walkthrough delivered +2.8% first spend increase, with stronger uplift across premium credit tiers.
Spearheaded the UI24 mobile app design system in close collaboration with engineering, defining component libraries, token architecture and a consistent design language, and leading the dark mode rollout across the full product team.
Proactively mapped push notifications, email, SMS and in-app messaging across the full onboarding journey, identifying overlaps and gaps and driving alignment between design, product and engineering

Product Design Lead at ManyPets (2021-11 – 2023-09)

Led design-focused problem-solving initiatives, fostering stakeholder collaboration and transforming internal processes to prioritise effective outcomes.
Line-managed and mentored a team of 3 designers, running critiques and growth plans, giving them real problems to own and letting the quality bar do the teaching rather than being prescriptive
Owned the creation of taxonomies and UI patterns, and led adoption of WCAG 2.1 AA accessibility standards across teams through contrast, screen-reader and accessible-component practices in the design system.
Further improved the US quote flow through personalisation and step reduction, achieving the highest conversion rate to date at 14.8% (196% above the ~5% average).

Product Designer at ManyPets (2020-02 – 2021-11)

Drove significant revenue growth by leading development of an intuitive Quote & Buy flow for the US market launch, delivering seven-figure returns in the first year and expanding the solution to Sweden and the UK.
Ensured a cohesive digital branding across the checkout flow by collaborating with the marketing department in order to enhance brand identity and user engagement.
Introduced tools including Figma and usertesting.com to improve design decision-making and user-feedback processes.

UI/UX Designer at Gelato Globe (2019-01 – 2020-01)

B2B Print-on-demand

Enhanced functionality and improved conversion of Gelato's B2B printing solution by redesigning the check-out flow, significantly enhancing user engagement, return visits and generating uplifts in product orders.
Redesigned the platform dashboard and navigation with a focus on data visualisation, creating stronger opportunities to market the product to new customers.
Defined the UI style and implemented a lightweight design system, enabling faster collaboration between designers and developers
Improved usability of the Optimal Print mobile app through user feedback and incremental enhancements which helped to improve the app rating and revenue.

UI/UX Designer at Yopa Property (2017-01 – 2019-01)

Creative Digital Designer at The Sandpit Incubator (2016-09 – 2016-11)

Graphic & Web Designer at Onbrand Group (2015-09 – 2016-08)

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