Gabrielle Arthur
Marketing Manager
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About
As a creative and driven professional, I thrive on crafting innovative campaigns that connect with audiences on an emotional level. With a strong background in marketing and a passion for storytelling, I bring a blend of strategic thinking and a collaborative approach to every project. I believe in the power of authenticity and creativity to inspire both in life and in work.
Let me know if you'd like any adjustments!
Experience
Marketing Manager
Revolution bars group
2022 - 2024
Campaign Strategy: Develop multi-channel strategies to meet marketing goals.
Menu Development: Align menus with brand identity and customer engagement goals.
Process Optimization: Streamline operations to improve team efficiency.
Critical Path Management: Lead project calls to ensure timelines and accountability.
Photography Coordination: Plan shoots and shot lists to reflect brand essence.
Partnership Collaboration: Create co-branded campaigns with alcohol partners.
Brief Creation: Write clear, inspiring briefs for staff and stakeholders.
Printed Stock Management: Manage printed inventory for marketing efforts.
Reporting: Generate performance reports and analyze campaign outcomes.
Copywriting: Produce engaging content for marketing materials.
Third-Party Management: Coordinate with external agencies for marketing execution.
Budget Oversight: Plan and manage budgets effectively.
Team Leadership: Oversee approvals, team well-being, and workload management.
The Range
Marketing Executive
2019 - 2021
Campaign Strategy: Create and execute comprehensive strategies to meet marketing objectives.
In-store POS Management: Oversee a £200,000 budget, from briefing to stakeholder approvals.
Marketing Calendar: Develop and manage calendars, ensuring timely execution through critical path processes.
Sales Growth: Drive sales and engagement, achieving results like a 172% increase in Valentine’s Day sales.
Print Supplier Optimization: Improve quality and reduce costs by onboarding new print suppliers.
Print Ordering Platform: Implement automated systems for efficient stock management.
Campaign Photography: Coordinate and direct photography to align with campaign needs and brand identity.
Campaign Design: Guide campaign design to ensure brand consistency and objective alignment.
Offline Communication: Manage offline activities, including Christmas music licensing and print materials.
Product PR: Support PR efforts, including agency onboarding and securing high-profile placements like This Morning.
Education
Bachelor of Arts, 2.1, Marketing, University of Gloucestershire
