Marketing Manager
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As a creative and driven professional, I thrive on crafting innovative campaigns that connect with audiences on an emotional level. With a strong background in marketing and a passion for storytelling, I bring a blend of strategic thinking and a collaborative approach to every project. I believe in the power of authenticity and creativity to inspire both in life and in work.
Let me know if you'd like any adjustments!
2022 - 2024
Campaign Strategy: Develop multi-channel strategies to meet marketing goals.
Menu Development: Align menus with brand identity and customer engagement goals.
Process Optimization: Streamline operations to improve team efficiency.
Critical Path Management: Lead project calls to ensure timelines and accountability.
Photography Coordination: Plan shoots and shot lists to reflect brand essence.
Partnership Collaboration: Create co-branded campaigns with alcohol partners.
Brief Creation: Write clear, inspiring briefs for staff and stakeholders.
Printed Stock Management: Manage printed inventory for marketing efforts.
Reporting: Generate performance reports and analyze campaign outcomes.
Copywriting: Produce engaging content for marketing materials.
Third-Party Management: Coordinate with external agencies for marketing execution.
Budget Oversight: Plan and manage budgets effectively.
Team Leadership: Oversee approvals, team well-being, and workload management.
2019 - 2021
Campaign Strategy: Create and execute comprehensive strategies to meet marketing objectives.
In-store POS Management: Oversee a £200,000 budget, from briefing to stakeholder approvals.
Marketing Calendar: Develop and manage calendars, ensuring timely execution through critical path processes.
Sales Growth: Drive sales and engagement, achieving results like a 172% increase in Valentine’s Day sales.
Print Supplier Optimization: Improve quality and reduce costs by onboarding new print suppliers.
Print Ordering Platform: Implement automated systems for efficient stock management.
Campaign Photography: Coordinate and direct photography to align with campaign needs and brand identity.
Campaign Design: Guide campaign design to ensure brand consistency and objective alignment.
Offline Communication: Manage offline activities, including Christmas music licensing and print materials.
Product PR: Support PR efforts, including agency onboarding and securing high-profile placements like This Morning.
Bachelor of Arts, 2.1, Marketing, University of Gloucestershire
